Shoes Ahoy
For the launch of their new line of boat shoes, Timberland turned to WL Concepts to create an economical, temporary display that gave each retailer the ability to highlight one SKU - on either a tabletop or slatwall mount - while still maintaining the overall nautical theme.
Our design and production team set off on the right course with a lightweight unit fabricated from Sintra that captured shoppers' eyes - and the brand's nautical imagery - using a faux "weathered" look as well as nautical rope details which mimick sail riggings.
The unit¹s flexible construction provided Timberland with critical designated and secured POP real estate, its graphic image launched its ³sea legs by extending its nautical look into web site, store window and in-store POS displays. The swells of accolades that this display attracted included a 2006 POPAI award.
Timberland Navigator Boat Shoe Launch: It's "Shoes Ahoy" with this Flexible, Economical Fixture.