Custom Displays and POP Signage - WL Concepts Design & Display Fabricators WL Concepts | How Businesses Are Using Portable Signs To Spread Their Message

How Businesses Are Using Portable Signs To Spread Their Message

by wlconcepts 31. August 2009 08:30
Many clients who come to WL Concepts for traditional display signage are discovering a new way to promote their businesses. We can design portable custom displays that allow you to publicize your business anywhere and reach more customers. The uses for these signs are endless.

Advertising on a Work Site

A number of industries don't get the kind of foot traffic a typical retail establishment does. These contractors spend more time at customer sites than at the office. Many of them may not have a brick-and-mortar location at all. However they still need to reach customers.

For these kinds of mobile operations, portable custom displays are a great way to make their mark at a job site. The displays are taken to the site and set up in moments, letting passing traffic know who is doing the work they are admiring. We design custom displays optimized for the traffic you need to see. A residential landscaper looking to attract the attention of neighbors, pedestrians and slow-driving cars wants a smaller, more discreet sign. A construction contractor might have a site by a highway so would need a larger sign visible to fast traffic.

Getting the Word Out at Trade Shows


Although trade shows are great opportunities to attract new customers, finding a way to be heard above the crowd of other advertisers can be a challenge. Since trade booths vary from show to show, a display needs to be versatile and work in any venue.

Supplementing the main visual displays in your booth with small custom displays gives the opportunity to change your layout quickly and adapt to each setting. Small displays can be moved to face the busiest traffic direction and catch more attention than a static sign can. Custom displays can be moved as the day progresses, in the morning set up to catch entering crowds than turned around to be visible to people as they leave at the end of the day.

Use Sidewalk Signs to Overcome Invisible Business Syndrome

As customers walk through shopping centers, their attention is typically directed straight ahead. The problem is most retail establishments have signs set up flat against the building. This puts your store's sign to the side of passing pedestrians and they walk by without knowing you are there. Unfortunately, shopping center rules or city ordinances often prohibit permanent displays that overhang the path.

A compromise can be found in portable sidewalk signs. These custom displays are brought out when the business opens then put away when it closes. They can be placed in a conspicuous place in front of the store where they are more easily spotted than the shop's main sign. Your business no longer goes unnoticed by the passing crowds.

Our custom displays are manufactured to fit your business's decor and provide a creative and flexible way to advertise your business.

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About WL Concepts

WL Concepts is your number one source for Custom Design and Displays. Some of the most successful marketers choose WL to head up their designs. Clients include Disney, Tommy Hilfiger, Timberland, Kohls, Macy’s and many more. For many of our clients, WL is the constant in a changing world. We're the one source they can count on - for creative display design solutions and flawless execution. When you need high-impact, stunningly-crafted displays, you need WL Concepts. Imagination at Work.