Display Signage Guide: Setting Yourself Apart From the Competition  If you run a small business with a retail presence, you know your visual displays and window graphics can make a big difference in your sales figures. Customers are drawn to eye-catching displays and great ones will bring customers into your store. It’s a good idea to hire a professional display signage company such as WL Concepts to design, produce and install your visual displays so you’ve got the best displays available. 

Designing Visual Displays WL Concepts is knowledgeable in everything required to design beautiful visual merchandising materials. We have engineers, graphic artists and visual merchandisers who work together using the latest marketing trends to create your interior space as well as your window graphics.  If you have any ideas of the look you want to achieve with your visual displays, let our design team know. We will be able to take your ideas and add our own professional spin to design displays and fixtures that are attractive and functional. 

Producing Display Signage Once you have a design chosen, there are many different ways window and interior graphics can be produced. Some of the more common methods are photographic reproduction, silk screening and printing on vinyl. Each of these methods use digital and or traditional printing on various materials and substrates to create display signage.  Other methods of producing displays include acrylic fabrication, vacuum forming and lenticular signage.

                                               

Lenticular signage is created by layering two or more photographs together and covering them with a special plastic lens. The plastic creates the allusion of movement from a stationary sign as a customer walks by.  We can also create innovate displays using a high speed laser that produce detailed shapes out of metals, plastics, woods, leather, rubber or other materials.  A high pressue water jet will also cut materials in nearly any thickness. This means if you can dream it up, we can create it using our visual expertise.  

Installing Window Or Interior Graphics Professional installation of your interior or window graphics is absolutely vital when it comes to display signage. We have professional installers as part of our team and therefore we will never leave you with a mess or any type of damage whether it be the brand new window recently installed or the interior graphics package you just paid for.  We are the experts.  We will to come in, get your graphics installed and leave you free to continue to work with customers to increase your sales. Professional installers are available whether you require a single installation, a nationwide roll out or an ongoing installation for changing out visual displays. No matter how large or small your project, a professional will be able to finish the installation quickly and expertly. Professionally designed, produced and installed display signage can create a big impact on your customer traffic and subsequent sales. By hiring WL Concepts & Production, Inc., you’ll ensure that your business will have one-of-a-kind display windows and interior graphics, with minimal work on your part.  You can count on us to make it happen smoothly and effortlessly.

 

                   

Display Signs for various departments and branding of those departments.

Press Release

DHL DELIVERS THE SPIRIT OF THE HOLIDAY SEASON TO U.S. TROOPS IN THE MIDDLE EAST

Express Delivery Company Partners with New York Communities for Annual Trees for Troops Charitable Program    DHL is partnering with local communities in New York to deliver live holiday trees and decorations to U.S. troops stationed in the Middle East through DHL's annual Trees for Troops charitable program. This program has collected and shipped thousands of holiday trees, lights, ornaments, menorahs and messages of support to the brave men and women serving in Iraq, Afghanistan, Bahrain and Kuwait since 2004.    Local businesses, organizations, private citizens and nurseries have joined forces with DHL in donating and delivering 750 trees and holiday decorations overseas. THE NEW YORK official send-off events hosted by DHL in New York was on December 3rd.    Some of the companies that teamed up with DHL for this send off included Dee's Nursery in Oceanside, New York, the New York State Veterans of Foreign Wars (VFW) and other members of the local New York metro community who donated hundreds of trees and holiday decorations to the program. "Santa Sacks" filled with thousands of holiday cards written by local school children were sent along with the shipment. The December 3rd send-off began at Dee's Nursery followed by the movement of the shipment to DHL's gateway at John F. Kennedy International Airport.  The event moved inside to a room adorned with Holiday Decorations.  WL Concepts & Production, Inc. a Signage, Graphics and Display firm provided full holiday regala for this event.  Their expertise in visual merchandising paid off with a beautifully decorated Large Christmas Tree.  This one large tree was decorated with specially displayed Teddy Bears, unusal ornaments, and an attention popping display of DHL Trucks with loads set up on a track around the tree to highlight DHL.  Five smaller trees included DHL model planes as part of the decorations.  Several Wreaths and Garland also adorned the room.  These visual displays and holiday decorations are just one of the many projects completed by the gifted and talented team members of WL Concepts & Production for DHL. DHL launched its annual Trees for Troops program in December 2004, when Jim Adelis, a New York businessman whose son was stationed in Iraq at the time, reached out to DHL to assist in transporting a shipment of trees to the Middle East. In November and December 2004, with the help of the U.S. Army Reserve 77th Regional Readiness Command, Dee's Nursery and the local New York metro community, DHL delivered two shipments featuring a total of 135 trees and holiday decorations from JFK to troops stationed at Camp Anaconda in Balad, Iraq.

Highlights, Excerpts and literary license taken from DHL press release Written by:  Marian Keilson of WL Concepts & Production, Inc

Running a successful retail operation involves more than throwing open the doors and letting shoppers wander the aisles. Ideally shoppers should be directed toward high-profit items. Retailers use POP displays to influence shoppers towards these products, increasing sales and revenue.

Impulse Buys Drive Up Sales

The power of impulse buys cannot be overstated. Most consumers think they aren't impulsive shoppers, but studies have shown that over 50% of purchases made are done so on impulse. Customers are heavily influenced by the display signage inside the store and retailers who take advantage of this can send sales through the roof.

As an example, let's say a store has overstocked an item. They need to clear out storage space so they put the item on sale. The items move but unit profits are reduced. Instead, the smart retailer comes to WL Concepts and we create POP displays to attract shoppers to the item. Sales increase without dropping the price.

A discontinued item could be marketed similarly. Rather than dropping the price, turn the liability into an asset. Displays that emphasize limited availability of the product will have shoppers lining up to take them off your hands.

Mass Media Doesn't Change People's Minds

Mass media is still an important component in a marketing plan. It alerts potential customers and strengthens the branding of a store or a product. What it doesn't do is change people's minds or alter their buying habits.

Let's say you create a killer television promotion that encourages viewers to come buy your most profitable items. Even if the campaign works, the consumer can't buy the item at that second. The consumer isn't a customer until he walks into your store. By then, the ad is forgotten and efforts to change shopping habits are wasted.

Instead, retailers use WL Concepts POP displays to create in-store advertisements. Now when the customer is prompted to buy an item, the merchandise is right there. Targeting people who are already customers greatly increases the success of influencing shopping habits.

Retailers and Manufacturers Work Together

WL Concepts has both manufacturers and retailers ordering POP displays from us, but the most successful campaigns we see are when the two parties work together.

POP displays benefit both organizations. They influence shoppers to buy the manufacturer's products over rival offerings. Retailers reap the benefits of increased sales as customers purchase merchandise they would otherwise have ignored. The displays create the classic win-win situation which makes both retailer and manufacturer stronger.

When retailers and manufacturers create POP displays cooperatively, the final design is better than anything they could create separately. Manufacturer-created POP displays can be difficult to integrate into the store's other display signage, sometimes creating jarring displays. Cooperatives displays are more powerful and influence customers more effectively.

If you have a small product ready to hit the stores or if you have a small product that needs a little push to sell, POP displays are a great way to help your newest product make its mark with your customer base. POP displays, sometimes called kiosks or end caps, are typically found at the front of a store near the register. In your local convenience store, you will usually find cigarettes and gum in end caps and POP displays.

The goal of a great display is to entice consumers to add one more thing to their list by purchasing your product. Most of the time, these kiosks operate using humor, bright colors, and arresting designs. At WL Concepts, we have years of experience designing everything you could need in a store, including POP displays. If you are considering an end cap to better market your newest retail creation, then we would love to hear from you.

Options Are Important

No two POP displays are identical. Because of this, you need a firm that can present viable options for marketing your product, help you formulate ideas, and work in the best interest of your bottom line. At WL Concepts, we present choices, options, and ideas ranging from the ultra elaborate and regal to the super simplistic and utilitarian, including every permutation in between.

We have a good eye for design and great ideas for marketing solutions. Together, we can design an end cap that is in line with the interests and needs of your target demographic. We can provide something that will not only be true to your product, but will also announce your product in a way that catches the eye of consumers in a checkout line.

An Impressive Body Of Work

When deciding on a firm to design your POP displays, you want someone with a proven track record of getting great results. At WL Concepts, we have worked with some of the biggest names in the marketing world. Our client list reads like a who's who of marketing and advertising. Washington Mutual, Disney, Tommy Hilfiger, Kohl's, Macy's, Timberland, and many other large corporations have used our services in the past. We invite you to check out our body of work in the gallery section of our website.

It's All About Great Service

It is one thing to find a firm to design your POP displays and it is entirely another thing to find a firm that can do that and help your business grow to reach its full potential. At WL Concepts, our goal isn't to impress you with one design, call it a day, and move on. We want to help your business and your ideas reach their full potential. We work to forge a bond between your business and ours. From your first great idea to every subsequent breakthrough, we here at WL Concepts are here to help you make all of your ventures as great as they can be.

POP displays are a fun and effective way to grab customers' attention and increase sales. POP (Point of Purchase) displays can be customized to the shape of your product, the venue it is displayed in, and even the customer it is trying to attract. Use your imagination when thinking of how to best get your product noticed!

There are three larger categories of POP displays, but as mentioned above, all of these categories should be customized to your product's special needs. The three main categories are:
 
•    In-line POP signage that sits or runs along a store shelf
•    Merchandise displays that sit on the countertop, perhaps near a cash register
•    Stand-alone displays, which can be found in aisles, or more open areas

In-Line Vinyl Signage

Customers are often faced with shelves and shelves of similar products. Without a special POP display, your product runs the risk of blending in to the sea of competitior products, not making it any more likely to be chosen than the item sitting above or below it. However, with eye-catching, in-line POP signage, customers will be immediately drawn to your product.

This type of POP display is also incredibly easy to change. Its flexibility in messaging makes it possible to run weekly promotions or tout additional benefits of your product no matter what merchandise you're selling or where you're selling it-- from a supermarket to an upscale boutique.

Grab The Impulse Buy With Countertop POP Displays

Countertop displays provide a huge benefit to merchandise selling. Whether you are placing a selection of a new products near the cash register to remind customers of something they heard or saw advertised, or if you are placing those small tried and true products where your customer won't forget them, countertop POP signage will drive up sales. Impulse products like magnets, snacks, lip balm, lotions, gift packs, and especially gift cards are great picks for countertop displays.

Let Stand-Alone Displays Move With Your Needs

Stand-alone displays don't require any supports or anchors, making them great to move with your seasonal needs. If you know that the lines for the cash register will be exceptionally long in a certain week or month, move stand-alone displays near the line, giving customers a chance to look them over before they even get to the countertop POP displays.


Almost any product can be displayed in a stand-alone display. However, if you have a new product or a special product featured in a certain month it's also a good idea to place a stand-alone display near the entrance, allowing a customer to encounter the product early in his or her shopping experience.

If selecting the best POP displays and POP signage seems overwhelming, professional signage companies, like WL Concepts, can help you design the most effective displays to meet your specific product needs.

 

In this troubled economy, you and your company can't afford the cost of expensive or risky marketing campaigns that don't pan out. Get the most out of your money and maximize sales through the use of attention-grabbing large format printing displays, vinyl signage, and POP displays.

Grab Your Customers' Attention With Well-Placed POP Displays

Traditionally, people are familiar and comfortable with certain brand names they have come to depend on, making it difficult for them to notice new products that could offer them advantages over products they are currently using. This is especially true if they are buying from a store in which they are familiar with the layout and marketing. Jolt your customers into a new buying experiece by using POP displays and large format printing signs throughout your sales area.

A key to using POP displays to your greatest advantage is location. Don't be shy with your large format printing banners and vinyl signage either. The already busy and distracted customer will never notice shy merchandising. Place your POP displays in a high-traffic, noticable spot, and monitor your sales percentages each time you move your displays. This is the best way to discover which in-store placement is most effective for particular types of products.

Create Brand Recognition

By creating brand recognition, you are becoming the brand people are loyal to and expect to pick up off of the shelf without looking too hard. Brand recognition can be created in a few, very simple ways. Just sticking within the same color family, or using the same typeface or font can go a long way in establishing brand recognition. It is also recommended to stick with one marketing campaign at a time, including tone and any mascots or symbols associated with your product that may be easily recognizable.

By committing to a consistent and effective marketing campaign, you will not only enhance consumers' buying experience and brand recognition, but you'll also save money on the creation of alternative campaigns. Brand recognition can generate a lot of sales with little additional effort.

Don’t Waste Materials And Money

Despite all of our recent efforts to go green, our society remains a disposable one. Because of the numbers of water bottles and TV dinner trays we throw away each day in an effort to make our lives easier or healthier, the cost of producing almost everything has increased.

Fight this impulse, and select POP materials that will prove to be durable and sturdy. Vinyl signage is great for this. For outdoor use, there are varieties that are "fade proof" with inks that will continue to draw customers in for years to come, or as long as your marketing campaign is going strong.

Become the business customer’s trust by using these durable materials and brand recognition strategies--they'll really pay off in the long run.

With today's economic conditions, sales are dropping considerably in the retail industry. However, this doesn't have to mean that your business will necessarily suffer, as there are certain ways to actually increase your sales even in today's economy. It just takes a little creativeness and something called a point of purchase (POP) display. POP displays are a great way to gain customer attention, making them want to buy your merchandise. This is where a custom design company like WL Concepts comes into play to help you design attractive and effective displays.

Choose A Structural Design And Location For Your Displays

Now that you have decided that you need POP signage to help increase your sales, you will want to decide on the structural design and the location of the POP displays. There are really endless possibilities when it comes to POP displays. There are large freestanding displays or just simple vinyl signage to help attract sales. Be sure when you choose the location of the POP signage that you are properly utilizing the space to get the most out of it. Don't be afraid to use walls, the ceiling, the floor or other permanent or temporary structures to display your signage.

If you are unsure as to what kind of POP signage you want, WL Concepts can help you decide what is best for your merchandise and specifically gear it towards your main customer target market.

 

POP Displays Should Be Eye Catching

The whole point of POP displays is to draw attention to your merchandise and make the customer want to buy it. Therefore, to be effective, a POP display needs to be extremely eye catching, making your customers want to stop at the display for a closer look.

It is a wise choice to hire a design company like WL Concepts to make vinyl signage or any other POP signage of your choice that uses large format printing. Large format printing can effectively attract customers and sales, as it catches the eye more than a small sign or photo. Be sure that when you supply a photo for your POP displays that it is of high resolution so you get the best possible POP signage from the picture. If you don't have a high-resolution picture, you can always request that the design company provide one for you.

Use Customized Colors To Draw Attention

When thinking about what kind of POP displays to order, be sure to include colors in the design that are complimentary to your products. You may also want to include the colors that are from the logo of your company or that are mostly related to your company.

 

Another wise choice with POP displays and color is to pick colors that compliment the rest of your store but will also stand out among the place. You want POP signage that is going to look attractive and not completely out of place. Remember that the whole point of POP displays are to attract customers into buying your merchandise to increase your sales.

You can get the most out of your POP displays by hiring a company like WL Concepts that will work with you to design the best POP displays for your merchandise.

 
 

Clinique Medical Display  

WL Concepts in conjunction with GSW-w are please to announce the launch of a new display created exclusively for Clinique Medical in association with Allergan.   

This display is being launched through representatives to dermatology offices throughout the US.  Each display holds 5 tubes of an Optimizing Regime product used pre and post treatment.   

The display complements the design of the tubes in a half moon injection molded base with a drop out bottom for easy removal of packaging foam.  Each display has a clear lid with the “clinique” green backing the unit.  Along the base an area uniquely designed to display the product literature is housed.   

We have also designed special packaging to avoid damage in shipping across the country.