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Signage Company Thrives In A Down Economy

by wlconcepts 19. October 2011 05:47

You can call it The Great Recession, The Mini Depression or something similar, but one fact is abundantly clear: there are small to medium sized businesses thriving despite the “down” economy.

Case in point: Long Island New York’s WL Concepts. A multifaceted signage design, manufacturing and distribution company that has placed significant emphasis on innovation, reinvestment in manufacturing infrastructure and a realization that superior customer service will definitely be recognized and rewarded.

Owner and Long Island resident Bill Levine is a Vietnam combat veteran who understood early on that the traditional American virtue of hard work, quality products and relationship building will help his business to grow.

Mr. Levine was recently profiled in Newsday, the metropolitan Long Island, New York daily newspaper, which was intrigued by his fresh and clearly defined approach to product and marketing.  As Newsday pointed out, little did Mr. Levine initially realize that his last job would eventually lead him into what would become a 3.5 million plus operation that employs 20 people.

 

Mr. Levine’s company has established a loyal national clientele. Many of their customers are repeat clients who have come to depend on Mr. Levine and WL Concepts for innovative product design, quality manufacturing standards and timely delivery.

 

WL Concepts Director of Marketing Marian Keilson told us that the company is in the advanced stage of expansion and renovation to include a 15,000 square-foot-facility in Freeport, where operations will be consolidated and production increased.

 

We took a personal tour this summer of the new facility and it was impressive to see the array of state-of-the-art design and fabrication equipment that justified a $300,000 plus investment in new technology.

 

From design to production to installation, the company has maintained a vision of custom, eye-appealing displays that will make an impression and capture market share for its clients. The company’s goal is to blend their vision with the materials and their creativity, resulting in a masterful shaping of client company image and overall brand elevation.

 

“It goes without saying that you want a signage, graphics and display company with experience and a proven track record,” Mr. Levine observes.

 

Ms. Keilson additionally points out that a client should not be afraid to ask what type of experience they have and who they’ve worked with. A good visual display company will have photos and samples of their displays for you to look through.  They’ll also keep up with the latest marketing trends and know just how to get your business noticed.

 

For additional information, please visit http://www.wlconcepts.com or call 516.565.5151.

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About WL Concepts

WL Concepts is a leader in creating innovative, visual and three-dimensional displays, graphics and signage.

Founded in 2000 by Bill Levine, a Vietnam veteran and 25-year veteran of the graphic display business, the company has ignited a revolution in on-site branding, while pushing the envelope on what is possible. They inspire the use of new materials and imagery, capturing the imagination of the world's most successful marketers.

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Acrylic Display | ADA Signage | Architectural Signage | BlogEngine.NET | Canvas Prints | Display Signage | Interior Graphics | Large Format Printing | Lenticular Signs | POP Display | Press Releases | Vinyl Graphics | Visual Displays

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Display Signage Guide: Setting Yourself Apart From the Competition

by marian keilson 11. January 2010 08:38

Display Signage Guide: Setting Yourself Apart From the Competition  If you run a small business with a retail presence, you know your visual displays and window graphics can make a big difference in your sales figures. Customers are drawn to eye-catching displays and great ones will bring customers into your store. It’s a good idea to hire a professional display signage company such as WL Concepts to design, produce and install your visual displays so you’ve got the best displays available. 

Designing Visual Displays WL Concepts is knowledgeable in everything required to design beautiful visual merchandising materials. We have engineers, graphic artists and visual merchandisers who work together using the latest marketing trends to create your interior space as well as your window graphics.  If you have any ideas of the look you want to achieve with your visual displays, let our design team know. We will be able to take your ideas and add our own professional spin to design displays and fixtures that are attractive and functional. 

Producing Display Signage Once you have a design chosen, there are many different ways window and interior graphics can be produced. Some of the more common methods are photographic reproduction, silk screening and printing on vinyl. Each of these methods use digital and or traditional printing on various materials and substrates to create display signage.  Other methods of producing displays include acrylic fabrication, vacuum forming and lenticular signage.

                                               

Lenticular signage is created by layering two or more photographs together and covering them with a special plastic lens. The plastic creates the allusion of movement from a stationary sign as a customer walks by.  We can also create innovate displays using a high speed laser that produce detailed shapes out of metals, plastics, woods, leather, rubber or other materials.  A high pressue water jet will also cut materials in nearly any thickness. This means if you can dream it up, we can create it using our visual expertise.  

Installing Window Or Interior Graphics Professional installation of your interior or window graphics is absolutely vital when it comes to display signage. We have professional installers as part of our team and therefore we will never leave you with a mess or any type of damage whether it be the brand new window recently installed or the interior graphics package you just paid for.  We are the experts.  We will to come in, get your graphics installed and leave you free to continue to work with customers to increase your sales. Professional installers are available whether you require a single installation, a nationwide roll out or an ongoing installation for changing out visual displays. No matter how large or small your project, a professional will be able to finish the installation quickly and expertly. Professionally designed, produced and installed display signage can create a big impact on your customer traffic and subsequent sales. By hiring WL Concepts & Production, Inc., you’ll ensure that your business will have one-of-a-kind display windows and interior graphics, with minimal work on your part.  You can count on us to make it happen smoothly and effortlessly.

 

                   

Display Signs for various departments and branding of those departments.

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About WL Concepts

WL Concepts is your number one source for Custom Design and Displays. Some of the most successful marketers choose WL to head up their designs. Clients include Disney, Tommy Hilfiger, Timberland, Kohls, Macy’s and many more. For many of our clients, WL is the constant in a changing world. We're the one source they can count on - for creative display design solutions and flawless execution. When you need high-impact, stunningly-crafted displays, you need WL Concepts. Imagination at Work.