Custom Displays and POP Signage - WL Concepts Design & Display Fabricators WL Concepts | Large Format Printing

Signage Company Thrives In A Down Economy

by wlconcepts 19. October 2011 05:47

You can call it The Great Recession, The Mini Depression or something similar, but one fact is abundantly clear: there are small to medium sized businesses thriving despite the “down” economy.

Case in point: Long Island New York’s WL Concepts. A multifaceted signage design, manufacturing and distribution company that has placed significant emphasis on innovation, reinvestment in manufacturing infrastructure and a realization that superior customer service will definitely be recognized and rewarded.

Owner and Long Island resident Bill Levine is a Vietnam combat veteran who understood early on that the traditional American virtue of hard work, quality products and relationship building will help his business to grow.

Mr. Levine was recently profiled in Newsday, the metropolitan Long Island, New York daily newspaper, which was intrigued by his fresh and clearly defined approach to product and marketing.  As Newsday pointed out, little did Mr. Levine initially realize that his last job would eventually lead him into what would become a 3.5 million plus operation that employs 20 people.

 

Mr. Levine’s company has established a loyal national clientele. Many of their customers are repeat clients who have come to depend on Mr. Levine and WL Concepts for innovative product design, quality manufacturing standards and timely delivery.

 

WL Concepts Director of Marketing Marian Keilson told us that the company is in the advanced stage of expansion and renovation to include a 15,000 square-foot-facility in Freeport, where operations will be consolidated and production increased.

 

We took a personal tour this summer of the new facility and it was impressive to see the array of state-of-the-art design and fabrication equipment that justified a $300,000 plus investment in new technology.

 

From design to production to installation, the company has maintained a vision of custom, eye-appealing displays that will make an impression and capture market share for its clients. The company’s goal is to blend their vision with the materials and their creativity, resulting in a masterful shaping of client company image and overall brand elevation.

 

“It goes without saying that you want a signage, graphics and display company with experience and a proven track record,” Mr. Levine observes.

 

Ms. Keilson additionally points out that a client should not be afraid to ask what type of experience they have and who they’ve worked with. A good visual display company will have photos and samples of their displays for you to look through.  They’ll also keep up with the latest marketing trends and know just how to get your business noticed.

 

For additional information, please visit http://www.wlconcepts.com or call 516.565.5151.

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About WL Concepts

WL Concepts is a leader in creating innovative, visual and three-dimensional displays, graphics and signage.

Founded in 2000 by Bill Levine, a Vietnam veteran and 25-year veteran of the graphic display business, the company has ignited a revolution in on-site branding, while pushing the envelope on what is possible. They inspire the use of new materials and imagery, capturing the imagination of the world's most successful marketers.

Trees For Troops Holidays 2009

by marian keilson 23. December 2009 10:21

Using Large Banners As Powerful Promotional Tools

by wlconcepts 22. September 2009 11:13
Modern computer technologies allow WL Concepts to produce large format printing products such as vinyl banners easily and inexpensively. Our banners provide a level of visibility to your business that other types of display signage can't match.

Using Banners Outdoors

Some customers use our large format printing to produce outdoor displays. WL Concepts uses only the best weather-resistant materials and inks to produce banners that are durable even in harsh conditions. Banners allow you expand on messages being sent by your company's architectural signage.

One advantage of banners over other types of signage is placement. Banners can be mounted on surfaces or poles that can't handle the weight of a more substantial sign. Many cities allow businesses to mount banners on locations such as light poles and locations where other types of signage would not be allowed.

Clients who order other types of large signage often order banner signs as well. Since banners can be produced quickly, they are effective temporary signs while the primary signage is being produced. Other customers use inexpensive WL Concepts banners as their main signage, forgoing traditional signage altogether.

Banners Are Valuable Indoor Signage

Our large format printing works even better inside your business, where the smaller space focuses customer attention on the banner's message. These large displays can be used as decorative accents or as functional signs, labeling each department or announcing sales inside the store.

Clients come to us looking for alternatives to painted decor. Our quick turnaround on large format printing and the ease of installation means your company's walls can be decorated more quickly than a painting contractor can manage. Banners can be moved to keep the look of the business fresh, or can be taken down and put up as seasons or customer tastes change. Making these changes with painted decor would be prohibitively expensive, but WL Concepts banners can be used over and over.

Using Banners as Promotional Gifts

Rather than just using our large format printing to create signs, some customers have us produce promotional artwork they will give as gifts to clients or business partners. Once we have a design we can easily produce as many copies as needed. These giant posters make unusual and memorable souvenirs, standing out from the usual keychains and coffee mugs.

We recommend banners intended as promotional gifts to be designed as artwork first and marketing products second. If the product is too overtly promotional, it will just end up in the trash. You want to create a beautiful piece that recipients will be proud to hang up, but with a subtle promotional message such as your company logo.

WL Concepts large format printing services make a great supplement to your organization's existing signage and promotional efforts. 

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About WL Concepts

WL Concepts is your number one source for Custom Design and Displays. Some of the most successful marketers choose WL to head up their designs. Clients include Disney, Tommy Hilfiger, Timberland, Kohls, Macy’s and many more. For many of our clients, WL is the constant in a changing world. We're the one source they can count on - for creative display design solutions and flawless execution. When you need high-impact, stunningly-crafted displays, you need WL Concepts. Imagination at Work.