You can call it The Great Recession, The Mini Depression
or something similar, but one fact is abundantly clear: there are small to
medium sized businesses thriving despite the “down” economy.
Case in point: Long Island New York’s WL Concepts. A
multifaceted signage design, manufacturing and distribution company that has
placed significant emphasis on innovation, reinvestment in manufacturing
infrastructure and a realization that superior customer service will definitely
be recognized and rewarded.
Owner and Long Island resident Bill Levine is
a Vietnam combat veteran who understood early on that the traditional American
virtue of hard work, quality products and relationship building will help his
business to grow.
Mr. Levine was recently
profiled in Newsday,
the metropolitan Long Island, New York daily newspaper, which was intrigued by
his fresh and clearly defined approach to product and marketing. As Newsday pointed out, little did Mr. Levine
initially realize that his last job would eventually lead him into what would
become a 3.5 million plus operation that employs 20 people.
Mr. Levine’s
company has established a loyal national clientele. Many of their customers are repeat clients
who have come to depend on Mr. Levine and WL Concepts for innovative product design,
quality manufacturing standards and timely delivery.
WL Concepts Director of Marketing Marian Keilson told us
that the company is in the advanced stage of expansion and renovation to
include a 15,000 square-foot-facility in Freeport, where operations will be
consolidated and production increased.
We took a personal tour this summer of the new facility and
it was impressive to see the array of state-of-the-art design and fabrication equipment
that justified a $300,000 plus investment in new technology.
From design to production to installation, the company has
maintained a vision of custom, eye-appealing displays that will make an
impression and capture market share for its clients. The company’s goal is to
blend their vision with the materials and their creativity, resulting in a
masterful shaping of client company image and overall brand elevation.
“It goes without saying that
you want a signage, graphics and display company with experience and a proven
track record,” Mr. Levine observes.
Ms. Keilson additionally
points out that a client should not be afraid to ask what type of experience
they have and who they’ve worked with. A good visual display company will have
photos and samples of their displays for you to look through. They’ll also keep up with the latest
marketing trends and know just how to get your business noticed.
For additional information,
please visit http://www.wlconcepts.com or
call 516.565.5151.
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About
WL Concepts
WL Concepts is
a leader in creating innovative, visual and three-dimensional displays,
graphics and signage.
Founded in 2000 by Bill Levine, a Vietnam veteran and
25-year veteran of the graphic display business, the company has ignited a revolution
in on-site branding, while pushing the envelope on what is possible. They
inspire the use of new materials and imagery, capturing the imagination of the
world's most successful marketers.