Custom Displays and POP Signage - WL Concepts Design & Display Fabricators WL Concepts | Architectural Signage

Signage Company Thrives In A Down Economy

by wlconcepts 19. October 2011 05:47

You can call it The Great Recession, The Mini Depression or something similar, but one fact is abundantly clear: there are small to medium sized businesses thriving despite the “down” economy.

Case in point: Long Island New York’s WL Concepts. A multifaceted signage design, manufacturing and distribution company that has placed significant emphasis on innovation, reinvestment in manufacturing infrastructure and a realization that superior customer service will definitely be recognized and rewarded.

Owner and Long Island resident Bill Levine is a Vietnam combat veteran who understood early on that the traditional American virtue of hard work, quality products and relationship building will help his business to grow.

Mr. Levine was recently profiled in Newsday, the metropolitan Long Island, New York daily newspaper, which was intrigued by his fresh and clearly defined approach to product and marketing.  As Newsday pointed out, little did Mr. Levine initially realize that his last job would eventually lead him into what would become a 3.5 million plus operation that employs 20 people.

 

Mr. Levine’s company has established a loyal national clientele. Many of their customers are repeat clients who have come to depend on Mr. Levine and WL Concepts for innovative product design, quality manufacturing standards and timely delivery.

 

WL Concepts Director of Marketing Marian Keilson told us that the company is in the advanced stage of expansion and renovation to include a 15,000 square-foot-facility in Freeport, where operations will be consolidated and production increased.

 

We took a personal tour this summer of the new facility and it was impressive to see the array of state-of-the-art design and fabrication equipment that justified a $300,000 plus investment in new technology.

 

From design to production to installation, the company has maintained a vision of custom, eye-appealing displays that will make an impression and capture market share for its clients. The company’s goal is to blend their vision with the materials and their creativity, resulting in a masterful shaping of client company image and overall brand elevation.

 

“It goes without saying that you want a signage, graphics and display company with experience and a proven track record,” Mr. Levine observes.

 

Ms. Keilson additionally points out that a client should not be afraid to ask what type of experience they have and who they’ve worked with. A good visual display company will have photos and samples of their displays for you to look through.  They’ll also keep up with the latest marketing trends and know just how to get your business noticed.

 

For additional information, please visit http://www.wlconcepts.com or call 516.565.5151.

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About WL Concepts

WL Concepts is a leader in creating innovative, visual and three-dimensional displays, graphics and signage.

Founded in 2000 by Bill Levine, a Vietnam veteran and 25-year veteran of the graphic display business, the company has ignited a revolution in on-site branding, while pushing the envelope on what is possible. They inspire the use of new materials and imagery, capturing the imagination of the world's most successful marketers.

Know Your Exterior Architectural Signage Rights and Responsibilities

by wlconcepts 5. November 2009 04:49
While your exterior architectural sign should be a reflection of your business, there are certain legal requirements that outdoor signage must comply with:

Zoning Regulations for Exterior Architectural Signage


If your business is located in an historic district or building, zoning regulations may restrict certain sign types. For example, an area may require that all businesses use only gold lettering on the building face. Even if all of your businesses' other locations have backlit signs, you must comply with zoning regulations in your area. Our goal is to ensure that your signs meet local regulations, while remaining as consistent as possible with your brand.

Trademarks and Copyrights


Trademark and copyright laws protect the design of your exterior architectural signage. The same protections extend to your competitors and it's important to be aware of them so that you don't inadvertently violate these laws.

Your trademark is essential to your organization's competiveness. A competitor could not design a sign with a very similar appearance intended to fool customers into thinking they are the same company. Nor can stores use other company's trademarks to imply they are a member of a franchise or otherwise partnered with a business.

Copyright laws protect the content of your visual displays, and this protection covers not only the text but also the graphics and logos. Other organizations cannot use material copyrighted by your company or vice versa. Deliberate infringements on someone else's copyrights may incur steep fines.

Public Safety Regulations

The other type of laws protects public safety by regulating the structure of an outdoor sign. For example, laws restrict a sign's material to ensure it is structurally sound or lay out requirements for signs with electrical components so that there is no danger of short circuits or other problems.

Before we develop an outdoor sign, we obtain all of the necessary information to ensure that your signs are designed meet or exceed all material, structural and electrical standards you might encounter. We work with expeditors and handle sight surveys. If the architect has not done so already, we even obtain the necessary paperwork and permits to ensure that your signage is in compliance.

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About WL Concepts

WL Concepts is your number one source for Custom Design and Displays. Some of the most successful marketers choose WL to head up their designs. Clients include Disney, Tommy Hilfiger, Timberland, Kohls, Macy’s and many more. For many of our clients, WL is the constant in a changing world. We're the one source they can count on - for creative display design solutions and flawless execution. When you need high-impact, stunningly-crafted displays, you need WL Concepts. Imagination at Work.