Custom Displays and POP Signage - WL Concepts Design & Display Fabricators WL Concepts | ADA Signage

Signage Company Thrives In A Down Economy

by wlconcepts 19. October 2011 05:47

You can call it The Great Recession, The Mini Depression or something similar, but one fact is abundantly clear: there are small to medium sized businesses thriving despite the “down” economy.

Case in point: Long Island New York’s WL Concepts. A multifaceted signage design, manufacturing and distribution company that has placed significant emphasis on innovation, reinvestment in manufacturing infrastructure and a realization that superior customer service will definitely be recognized and rewarded.

Owner and Long Island resident Bill Levine is a Vietnam combat veteran who understood early on that the traditional American virtue of hard work, quality products and relationship building will help his business to grow.

Mr. Levine was recently profiled in Newsday, the metropolitan Long Island, New York daily newspaper, which was intrigued by his fresh and clearly defined approach to product and marketing.  As Newsday pointed out, little did Mr. Levine initially realize that his last job would eventually lead him into what would become a 3.5 million plus operation that employs 20 people.

 

Mr. Levine’s company has established a loyal national clientele. Many of their customers are repeat clients who have come to depend on Mr. Levine and WL Concepts for innovative product design, quality manufacturing standards and timely delivery.

 

WL Concepts Director of Marketing Marian Keilson told us that the company is in the advanced stage of expansion and renovation to include a 15,000 square-foot-facility in Freeport, where operations will be consolidated and production increased.

 

We took a personal tour this summer of the new facility and it was impressive to see the array of state-of-the-art design and fabrication equipment that justified a $300,000 plus investment in new technology.

 

From design to production to installation, the company has maintained a vision of custom, eye-appealing displays that will make an impression and capture market share for its clients. The company’s goal is to blend their vision with the materials and their creativity, resulting in a masterful shaping of client company image and overall brand elevation.

 

“It goes without saying that you want a signage, graphics and display company with experience and a proven track record,” Mr. Levine observes.

 

Ms. Keilson additionally points out that a client should not be afraid to ask what type of experience they have and who they’ve worked with. A good visual display company will have photos and samples of their displays for you to look through.  They’ll also keep up with the latest marketing trends and know just how to get your business noticed.

 

For additional information, please visit http://www.wlconcepts.com or call 516.565.5151.

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About WL Concepts

WL Concepts is a leader in creating innovative, visual and three-dimensional displays, graphics and signage.

Founded in 2000 by Bill Levine, a Vietnam veteran and 25-year veteran of the graphic display business, the company has ignited a revolution in on-site branding, while pushing the envelope on what is possible. They inspire the use of new materials and imagery, capturing the imagination of the world's most successful marketers.

ADA COMPLIANCE CHANGES COMING

by marian keilson 13. July 2009 10:28

ADA Information Updates

On June 17th the US Department of Justice (DOJ) issued a formal proposal to adopt new ADAAG.  This is a huge and critical step in both updating and increasing ADA accessibility guidelines in the private sector as well as for state and local governments.  Of course there is the normal 60 days governmental period for public comment before final approval is expected.

Of course, it is likely that the DOJ will set the effective date for these changes several months down the road into the future.  This will allow and provide building owners and operators sufficient advanced notice to comply with the new requirements.

The new ADAAG includes many changes to accessible sign specifications:
Criteria for tactile typefaces have been updated to require a thin stroke width, widely spaced, without serifs or embellishments of any kind.

Mounting height for tactile signs has changed. The base line of tactile characters must be within 48 and 60 inches above the floor, slightly lower than the current requirement of 60 inches from the center of the sign.

There are new minimum heights for visual characters which increase with viewing distance. Characters on signs mounted overhead can be as small as 2” if they are no more than 10 feet above the floor; however the minimum character size increases with mounting height.

Most state building codes currently in use are very similar to the federal requirements that the DOJ is trying to issue and approve.

If you require technical assistance or have any questions regarding signage and ADA requirements and compliance feel free to contact us info@wlconcepts.com or 516-565-5151 for guidance.  Also available is the Technical Assistance board to assist with very technical questions.  They can be reached at TA@access-board.gov r 1-800-872-2253.

Other helpful links can be found at US Department of Justice ADA homepage, and ADA Requirements for Interior Signage.

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ADA Signage

ADA Signage Doesn't Have To Be Boring

by wlconcepts 23. March 2009 03:58

At WL Concepts, we have found both clients and the sign industry don't always have a full understanding of Americans with Disabilities Act (ADA) signage. They seem to think that in order to meet federal guidelines they must give up style. We are very proud of our ADA signage which meets all regulations without sacrificing elegance and flair. 

ADA Signs Don't Have To Be Dull  

                           

 Prototype of ADA Signage for a hotel retro - fit                      

                         

                         

Corian ADA compliant signage with Tactile & Braille used in a Federal Courthouse                

When the ADA (Americans with Disabilities Act) was first passed, it was common for the signs produced to be very simple. There was a lot of attention on meeting ADA regulations on display signage, focusing on the functional details such as the location of Braille or using non-glare finishes. Some designers seemed to lose sight of creativity and many signs were bare and lifeless. 

Clients were sometimes unhappy with the results, as these signs didn't fit into the design of the establishment. A well-crafted decor incorporates elements such as paint and carpet colors, furniture styles, even the fonts used on the signs. Some signs produced didn't fit the theme and clashed with the look of the business. WL Concepts creates ADA signage that is both functional and attractive. 

Look At Our ADA Signage 

Of course the most important aspect of these signs is their function, giving vision impaired employees and customers full access to the facilities within your business. Our designers have learned ways to take the functional elements and blend them with your decor rather than making them stand out. 

High contrast displays can use a color palette based on your interior design. If your palette doesn't give sufficient contrast we have a few tricks up our sleeve. We use transitional elements on the edge of the sign to blend the high contrast display into your decor. Textured backgrounds and san serif fonts don't interfere with readability but add interesting elements to the display. Our Braille characters are incorporated into the design rather than being simply stamped on top of it. Because the tactile portion and Braille characters are seamlessly integrated, you probably wouldn't even realize you were looking at ADA signage. 

Raised Lettering Poses Unique Challenges 

ADA specifications on raised lettering have limited creativity on some sign designs. It limits the inclusion of other design elements that may obscure the letters and interfere with a person feeling and distinguishing the letters. However we found a way around that. 

Some of our ADA signage contains the same text twice. One text meets the visible requirements, such as high contrast, but incorporates raised elements that add to the design without interfering with the appearance. The second set uses raised letters that meet the tactile requirements, which contrasts with the sign so as not to distract from the visible letters. 

Any designer of visual displays must balance the look of the piece with its purpose. ADA signage may present specific requirements, but overall are not different than other custom displays. Don't settle for boring signs. Let WL Concepts design vibrant and beautiful ADA-compliant displays for your business.

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About WL Concepts

WL Concepts is your number one source for Custom Design and Displays. Some of the most successful marketers choose WL to head up their designs. Clients include Disney, Tommy Hilfiger, Timberland, Kohls, Macy’s and many more. For many of our clients, WL is the constant in a changing world. We're the one source they can count on - for creative display design solutions and flawless execution. When you need high-impact, stunningly-crafted displays, you need WL Concepts. Imagination at Work.