Tips for Designing Effective Window Display Signage

Display Signage Guide: Setting Yourself Apart From the Competition  If you run a small business with a retail presence, you know your visual displays and window graphics can make a big difference in your sales figures. Customers are drawn to eye-catching displays and great ones will bring customers into your store. It’s a good idea to hire a professional display signage company such as WL Concepts to design, produce and install your visual displays so you’ve got the best displays available. 

Designing Visual Displays WL Concepts is knowledgeable in everything required to design beautiful visual merchandising materials. We have engineers, graphic artists and visual merchandisers who work together using the latest marketing trends to create your interior space as well as your window graphics.  If you have any ideas of the look you want to achieve with your visual displays, let our design team know. We will be able to take your ideas and add our own professional spin to design displays and fixtures that are attractive and functional. 

Producing Display Signage Once you have a design chosen, there are many different ways window and interior graphics can be produced. Some of the more common methods are photographic reproduction, silk screening and printing on vinyl. Each of these methods use digital and or traditional printing on various materials and substrates to create display signage.  Other methods of producing displays include acrylic fabrication, vacuum forming and lenticular signage.

Lenticular signage is created by layering two or more photographs together and covering them with a special plastic lens. The plastic creates the allusion of movement from a stationary sign as a customer walks by.  We can also create innovate displays using a high speed laser that produce detailed shapes out of metals, plastics, woods, leather, rubber or other materials.  A high pressue water jet will also cut materials in nearly any thickness. This means if you can dream it up, we can create it using our visual expertise.  

Display Signs for various departments and branding of those departments.

Merokian honored for his philanthropy

Bill Levine, a Merrick resident, was recently honored by the United Cerebral Palsy Association of Nassau County (UCPN) at the 7th annual ucpn Dignitary Awards Luncheon.
 
President of his synagogue for the past three years with various other positions prior to that, Mr. Levine has undeniably and tirelessly shown his commitment to community service.
 
On his first visit to UCPN in 2007, he learned that the agency was about to celebrate its 60th anniversary of assisting individuals with disabilities.
 
His company, WL Concepts, then proceeded to design a commemorative banner, had it produced and donated a collection of them to adorn the grounds of the ucpn facility. WL Concepts also took a list of significant dates in the history of ucpn and transformed them into a spectacular timeline display that was donated and made its debut at the anniversary celebration day last May.
 
The timeline will remain a permanent display in the ucpn breezeway and will be a resource to be enjoyed by all.
 
The UCPN has been assisting individuals with disabilities since 1948.  Today, close to 2,000 children and adults benefit from the programs and services offered by the agency.
 
Mr. Levine started his company WL Concepts in 2000. By obtaining guidance through the New York State Department of Labor through its SEAP (Self-Employment Assistance Program) Program, and with assistance from a mentor and now friend, former Naval officer John Narciso, Mr. Levine was able to begin his own company.
 
Since 2000 he has ignited a revolution in on-site branding, graphic displays, and signage. He motivates everyone he meets with his wit, humor and gregarious personality. His client roster reads like a “who’s who” in marketing.
 
By capturing the imagination of some of the world’s most successful marketers he has inspired new trends, developed long- term relationships, which have allowed him to reach phenomenal success and growth with his fairly young company.
 
He is an entrepreneur in every sense of the word.  He takes lemons and there will always be lemonade for all to share.  His ideas know no limits or bounds. Mr. Levine truly loves coming to work every day and making people happy.  All at UCPN are grateful to him and the staff of W.L. Concepts for their generosity and support.
 
Mr. Levine is the husband of Audrey Conti-Levine and father to Alissa, Robert and James, and grandfather of two.

The above Article appeared in MERRICK LIFE
Vol. 72 No. 26
Issue dated Thursday July 9, 2009
Information Provided to and Merrick Life by UCPN
through the assistance of Marian Keilson

ADA Information Updates

On June 17th the US Department of Justice (DOJ) issued a formal proposal to adopt new ADAAG.  This is a huge and critical step in both updating and increasing ADA accessibility guidelines in the private sector as well as for state and local governments.  Of course there is the normal 60 days governmental period for public comment before final approval is expected.

Of course, it is likely that the DOJ will set the effective date for these changes several months down the road into the future.  This will allow and provide building owners and operators sufficient advanced notice to comply with the new requirements.

The new ADAAG includes many changes to accessible sign specifications:
Criteria for tactile typefaces have been updated to require a thin stroke width, widely spaced, without serifs or embellishments of any kind.

Mounting height for tactile signs has changed. The base line of tactile characters must be within 48 and 60 inches above the floor, slightly lower than the current requirement of 60 inches from the center of the sign.

There are new minimum heights for visual characters which increase with viewing distance. Characters on signs mounted overhead can be as small as 2” if they are no more than 10 feet above the floor; however the minimum character size increases with mounting height.

Most state building codes currently in use are very similar to the federal requirements that the DOJ is trying to issue and approve.

If you require technical assistance or have any questions regarding signage and ADA requirements and compliance feel free to contact us info@wlconcepts.com or 516-565-5151 for guidance.  Also available is the Technical Assistance board to assist with very technical questions.  They can be reached at TA@access-board.gov r 1-800-872-2253.

Other helpful links can be found at US Department of Justice ADA homepage, and ADA Requirements for Interior Signage.

Clinique Medical Display  

WL Concepts in conjunction with GSW-w are please to announce the launch of a new display created exclusively for Clinique Medical in association with Allergan.   

This display is being launched through representatives to dermatology offices throughout the US.  Each display holds 5 tubes of an Optimizing Regime product used pre and post treatment.   

The display complements the design of the tubes in a half moon injection molded base with a drop out bottom for easy removal of packaging foam.  Each display has a clear lid with the “clinique” green backing the unit.  Along the base an area uniquely designed to display the product literature is housed.   

We have also designed special packaging to avoid damage in shipping across the country.

 WL Concepts, experts of custom displays, signage, designs and graphics, showcases a collection of signage and graphics for a new Furniture store’s Newest Flagship Store located in New York City.  NEW YORK, NY – On Monday June 26th, a ribbon cutting ceremony was celebrated to introduce a furniture store’s newest flagship location in Midtown Manhattan. Displayed throughout the three-story flagship design center, are custom crafted designs and displays manufactured by WL Concepts, a recognized leader in the creation of innovative, visual and three-dimensional custom displays, graphics and signage.  Winners of multiple awards, including entry into the NYS Small Business Hall of Fame in 2004, their client roster reads like a who’s who and includes many major players and former player like Washington Mutual Bank, MGM Mirage, Disney, Tommy Hilfiger, Timberland, LeSportsac, Kohl¹s, Macy's, Carson Prairie Scott, JFK/IAT, DHL and American Express Travel Services - as well as several leading architectural and engineering firms. WL Concept’s window graphics and custom displays of this new flagship store were designed to reflect their companies already well-established brand and its uniquely American style.  In addition to window graphics and stretched canvas prints, WL Concepts also manufactured large in-store posters, and wall murals, small custom displays and various other visual graphics.  "We worked very closely with their visual and production team to create graphical signage that would perfectly match the tone and style of their newest setting. New York City is a high profile location, we wanted to ensure that the visual displays reflected the grandeur of this amazing location," Marian Keilson Director or Marketing at WL Concepts (http://www.wlconcepts.com/). "We have had the pleasure of working with some of the biggest names in the business. By emphasizing customer service and truly working hand-in-hand with our clients, we are able to successfully manage long-term relationships. Oftentimes when one of our clients goes through a merger or acquisition, everything changes EXCEPT their relationship with us," said Ms. Keilson.  About WL Concepts: WL Concepts (http://www.wlconcepts.com) is a marketing leader in creating award-winning visual custom displays, large format printing and window graphics. They recently completed work on all of the graphics for the 30,000-sqare-foot flagship Ethan Allen store in NYC.  Media Contact:Marian KeilsonAdvertising Department Director of Marketingmarian@wlconcepts.com 599 Jerusalem AveUniondale, NY 11553516-565-5151http://www.wlconcepts.com   

On May 14, Merrick, New York Entrepreneur, William Levine, participated in a Roundtable Meeting at the U.S. Senate to advocate for veteran owned business.  The meeting included an introduction from John Kerry (D-Mass) who is chairman of the Committee on Small Business & Entrepreneurship for the 110^th Congress. The day after, emergency funding of $500,000 from the federal government was released to help for veterans outreach programs

Bill Levine, a disabled veteran of the Vietnam War and President of WL Concepts and Productions in Uniondale & Freeport New York, addressed the committee on reducing unemployment and increasing business opportunities for veterans.  Levine is a previous client of the Small Business Development Center (SBDC) and credits them with assisting him in his rise to success. 

Further information about the speak can be obtained from the Senate Website at http:sbc.senate.gov/hearings/testimony/080514-Levine-statement.pdf

Additional information about Bill Levine and his company WLConcepts which specializes in custom signage and displays can be obtained by visiting www.wlconcepts.com. 

This web site will assist you with all your signage, graphic, large format printing, screen printing, die sublimation, laser cut lettering, metal fabricated lettering, vinyl, digital printing, photographic reproduction, POP Display, custom display, window graphics, architectural and ADA compliant signage.