Tips for Designing Effective Window Display Signage

Display Signage Guide: Setting Yourself Apart From the Competition  If you run a small business with a retail presence, you know your visual displays and window graphics can make a big difference in your sales figures. Customers are drawn to eye-catching displays and great ones will bring customers into your store. It’s a good idea to hire a professional display signage company such as WL Concepts to design, produce and install your visual displays so you’ve got the best displays available. 

Designing Visual Displays WL Concepts is knowledgeable in everything required to design beautiful visual merchandising materials. We have engineers, graphic artists and visual merchandisers who work together using the latest marketing trends to create your interior space as well as your window graphics.  If you have any ideas of the look you want to achieve with your visual displays, let our design team know. We will be able to take your ideas and add our own professional spin to design displays and fixtures that are attractive and functional. 

Producing Display Signage Once you have a design chosen, there are many different ways window and interior graphics can be produced. Some of the more common methods are photographic reproduction, silk screening and printing on vinyl. Each of these methods use digital and or traditional printing on various materials and substrates to create display signage.  Other methods of producing displays include acrylic fabrication, vacuum forming and lenticular signage.

Lenticular signage is created by layering two or more photographs together and covering them with a special plastic lens. The plastic creates the allusion of movement from a stationary sign as a customer walks by.  We can also create innovate displays using a high speed laser that produce detailed shapes out of metals, plastics, woods, leather, rubber or other materials.  A high pressue water jet will also cut materials in nearly any thickness. This means if you can dream it up, we can create it using our visual expertise.  

Display Signs for various departments and branding of those departments.

 WL Concepts, experts of custom displays, signage, designs and graphics, showcases a collection of signage and graphics for a new Furniture store’s Newest Flagship Store located in New York City.  NEW YORK, NY – On Monday June 26th, a ribbon cutting ceremony was celebrated to introduce a furniture store’s newest flagship location in Midtown Manhattan. Displayed throughout the three-story flagship design center, are custom crafted designs and displays manufactured by WL Concepts, a recognized leader in the creation of innovative, visual and three-dimensional custom displays, graphics and signage.  Winners of multiple awards, including entry into the NYS Small Business Hall of Fame in 2004, their client roster reads like a who’s who and includes many major players and former player like Washington Mutual Bank, MGM Mirage, Disney, Tommy Hilfiger, Timberland, LeSportsac, Kohl¹s, Macy's, Carson Prairie Scott, JFK/IAT, DHL and American Express Travel Services - as well as several leading architectural and engineering firms. WL Concept’s window graphics and custom displays of this new flagship store were designed to reflect their companies already well-established brand and its uniquely American style.  In addition to window graphics and stretched canvas prints, WL Concepts also manufactured large in-store posters, and wall murals, small custom displays and various other visual graphics.  "We worked very closely with their visual and production team to create graphical signage that would perfectly match the tone and style of their newest setting. New York City is a high profile location, we wanted to ensure that the visual displays reflected the grandeur of this amazing location," Marian Keilson Director or Marketing at WL Concepts (http://www.wlconcepts.com/). "We have had the pleasure of working with some of the biggest names in the business. By emphasizing customer service and truly working hand-in-hand with our clients, we are able to successfully manage long-term relationships. Oftentimes when one of our clients goes through a merger or acquisition, everything changes EXCEPT their relationship with us," said Ms. Keilson.  About WL Concepts: WL Concepts (http://www.wlconcepts.com) is a marketing leader in creating award-winning visual custom displays, large format printing and window graphics. They recently completed work on all of the graphics for the 30,000-sqare-foot flagship Ethan Allen store in NYC.  Media Contact:Marian KeilsonAdvertising Department Director of Marketingmarian@wlconcepts.com 599 Jerusalem AveUniondale, NY 11553516-565-5151http://www.wlconcepts.com