Tips for Designing Effective Window Display Signage

 You may have the best store in the world, but if your display windows are bland and boring, potential customers will walk on by. Window graphics are an easy, eye-catching way to bring customers in to your business. If you’re unsure how to implement display signage, consider hiring a company that specializes in visual displays. They’ll be able to provide you with excellent, professional advice and signage. There are certain things you need to think about before hiring a window graphics design company. Creating visual displays that are attractive and functional isn’t something just anyone can do, so be sure to ask questions before signing a contract. Specifically, ask about the company’s design staff, their past experience and what past customers say about them.  Design Staff You’ll be interacting with the design team quite a bit throughout the process of taking your signage from concept to completion. The staff that creates your visual displays should be creative, professional and fun to work with. It’s essential to choose a company with marketing experience, as well as graphic design experience. Just because a company is skilled with design and sign creation doesn’t necessarily mean that they can create an effective ad message! It is important to work with a display design team that can create eye-catching visual displays as well as being able to install them. Installation of the display signage will be quick and easy when left to the professionals. The team you choose should listen to your ideas. A great designer is one that is intuitive enough to extract the ideas from within your mind and convert them into something that works. They are the design experts, but you are the professional with all the knowledge in your business segment. It’s okay if you want to defer to the design team for ideas, but make sure that you discuss any ideas you have – you never know what will spur your designer’s creativity.  Make sure to give your window graphics design staff full access to all your existing marketing materials – both online and print. By knowing what your existing customers see and expect, they’ll be able to design window graphics that create continuity with your existing brand. Experience In Visual Displays It goes without saying that you want a window graphics company with experience and a proven track record. Don’t be afraid to ask what type of experience they have and who they’ve worked with. A good visual display company will have photos and samples of their displays for you to look through.  They’ll also keep up with the latest marketing trends and know just how to get your business noticed. A window graphics company with experience knows what works and what doesn’t and can lead your business in the right direction. Ask Past Customers About Their Visual Displays Nothing creates a better recommendation than past, satisfied customers. Any company that specializes in window graphics should be happy to provide you with a list of customers, as well as photos of their work. Happy, repeat customers will be pleased to provide references and should give you a good idea of what to expect from the display signage. Don’t be afraid to ask the display signage company’s customers what kind of sales increase they saw after the display signage went up. While visual graphics are only one part of a marketing plan, there should be some sort of tangible effect from the window graphics - even if it’s just getting more people into your store. Those people may not spend money right away, but many will come back and turn out to be your repeat customers. Finding the right company to create eye-catching visual displays is an easy way to bring in customers and increase sales revenue for your business. It doesn’t matter what field you’re in, every business can benefit from a professional display signage company.  

Display Signage Guide: Setting Yourself Apart From the Competition  If you run a small business with a retail presence, you know your visual displays and window graphics can make a big difference in your sales figures. Customers are drawn to eye-catching displays and great ones will bring customers into your store. It’s a good idea to hire a professional display signage company such as WL Concepts to design, produce and install your visual displays so you’ve got the best displays available. 

Designing Visual Displays WL Concepts is knowledgeable in everything required to design beautiful visual merchandising materials. We have engineers, graphic artists and visual merchandisers who work together using the latest marketing trends to create your interior space as well as your window graphics.  If you have any ideas of the look you want to achieve with your visual displays, let our design team know. We will be able to take your ideas and add our own professional spin to design displays and fixtures that are attractive and functional. 

Producing Display Signage Once you have a design chosen, there are many different ways window and interior graphics can be produced. Some of the more common methods are photographic reproduction, silk screening and printing on vinyl. Each of these methods use digital and or traditional printing on various materials and substrates to create display signage.  Other methods of producing displays include acrylic fabrication, vacuum forming and lenticular signage.

                                               

Lenticular signage is created by layering two or more photographs together and covering them with a special plastic lens. The plastic creates the allusion of movement from a stationary sign as a customer walks by.  We can also create innovate displays using a high speed laser that produce detailed shapes out of metals, plastics, woods, leather, rubber or other materials.  A high pressue water jet will also cut materials in nearly any thickness. This means if you can dream it up, we can create it using our visual expertise.  

Installing Window Or Interior Graphics Professional installation of your interior or window graphics is absolutely vital when it comes to display signage. We have professional installers as part of our team and therefore we will never leave you with a mess or any type of damage whether it be the brand new window recently installed or the interior graphics package you just paid for.  We are the experts.  We will to come in, get your graphics installed and leave you free to continue to work with customers to increase your sales. Professional installers are available whether you require a single installation, a nationwide roll out or an ongoing installation for changing out visual displays. No matter how large or small your project, a professional will be able to finish the installation quickly and expertly. Professionally designed, produced and installed display signage can create a big impact on your customer traffic and subsequent sales. By hiring WL Concepts & Production, Inc., you’ll ensure that your business will have one-of-a-kind display windows and interior graphics, with minimal work on your part.  You can count on us to make it happen smoothly and effortlessly.

 

                   

Display Signs for various departments and branding of those departments.

Press Release

DHL DELIVERS THE SPIRIT OF THE HOLIDAY SEASON TO U.S. TROOPS IN THE MIDDLE EAST

Express Delivery Company Partners with New York Communities for Annual Trees for Troops Charitable Program    DHL is partnering with local communities in New York to deliver live holiday trees and decorations to U.S. troops stationed in the Middle East through DHL's annual Trees for Troops charitable program. This program has collected and shipped thousands of holiday trees, lights, ornaments, menorahs and messages of support to the brave men and women serving in Iraq, Afghanistan, Bahrain and Kuwait since 2004.    Local businesses, organizations, private citizens and nurseries have joined forces with DHL in donating and delivering 750 trees and holiday decorations overseas. THE NEW YORK official send-off events hosted by DHL in New York was on December 3rd.    Some of the companies that teamed up with DHL for this send off included Dee's Nursery in Oceanside, New York, the New York State Veterans of Foreign Wars (VFW) and other members of the local New York metro community who donated hundreds of trees and holiday decorations to the program. "Santa Sacks" filled with thousands of holiday cards written by local school children were sent along with the shipment. The December 3rd send-off began at Dee's Nursery followed by the movement of the shipment to DHL's gateway at John F. Kennedy International Airport.  The event moved inside to a room adorned with Holiday Decorations.  WL Concepts & Production, Inc. a Signage, Graphics and Display firm provided full holiday regala for this event.  Their expertise in visual merchandising paid off with a beautifully decorated Large Christmas Tree.  This one large tree was decorated with specially displayed Teddy Bears, unusal ornaments, and an attention popping display of DHL Trucks with loads set up on a track around the tree to highlight DHL.  Five smaller trees included DHL model planes as part of the decorations.  Several Wreaths and Garland also adorned the room.  These visual displays and holiday decorations are just one of the many projects completed by the gifted and talented team members of WL Concepts & Production for DHL. DHL launched its annual Trees for Troops program in December 2004, when Jim Adelis, a New York businessman whose son was stationed in Iraq at the time, reached out to DHL to assist in transporting a shipment of trees to the Middle East. In November and December 2004, with the help of the U.S. Army Reserve 77th Regional Readiness Command, Dee's Nursery and the local New York metro community, DHL delivered two shipments featuring a total of 135 trees and holiday decorations from JFK to troops stationed at Camp Anaconda in Balad, Iraq.

Highlights, Excerpts and literary license taken from DHL press release Written by:  Marian Keilson of WL Concepts & Production, Inc

WL Concepts was started because we understood how the look of a business affects customer traffic and behavior. We are passionate about designing the kind of visual displays that will help to increase your sales.

What is Your Signage Saying?

Customers form an impression of a business immediately, and if your visual displays are second rate that first impression isn't going to be a good one. Is your decor telling customers you are skilled professionals or bumbling amateurs?

Unless you are running a yard sale or a charity carwash, handwritten signs have no place in your company. If you won't invest in quality display signage, what does that say about your company's commitment to quality? Handwritten signs tell your customers this is a hobby to you and not a business.

There are a number of computer software packages that allow you to design your own visual displays. Just as buying a pipe wrench doesn't make you a plumber, having access to software doesn't make you a design professional. At WL Concepts we know there is more to effective displays than putting words on a sign.

The Challenge of Homey Decors

You don't have to be a hip, uptown retail outlet to need custom design experts. We understand some companies create an amateurish appearance deliberately. They want to come off as folksy and approachable. There are a number of national franchises that have found great success with this design style. Yet the amateur appearance in visual displays still requires a professional.

This style is a careful balance between creating an inviting atmosphere but still sending the message of quality products and services. Clients still must have faith in your organization and the displays must be wisely created to inspire that feeling. Fundamental design concepts are still important to create powerful visual images. It is a challenge to create the ambience right for your business.

Why Do Clients Come To WL Concepts For Display Signage?

The design experts at WL Concepts have years of experience creating visual displays. We know the subtle elements of color, style and other factors that are the difference between an adequate display and a great one.

Don't consider your visual displays to be an expense. They are an investment that will provide a return in the form of increased revenues. They promote your company to all onlookers, sending the message that you are a quality organization with something great to offer. Crowds who would pass by a mediocre sign are drawn in by high quality displays, increasing foot traffic. They inspire confidence in customers, motivating them to buy more than they might have otherwise.

Contact our team of highly skilled designers and fabricators and see just how quickly WL Concepts' visual displays can improve your business.

At WL Concepts, we have found both clients and the sign industry don't always have a full understanding of Americans with Disabilities Act (ADA) signage. They seem to think that in order to meet federal guidelines they must give up style. We are very proud of our ADA signage which meets all regulations without sacrificing elegance and flair. 

ADA Signs Don't Have To Be Dull  

                           

 Prototype of ADA Signage for a hotel retro - fit                      

                         

                         

Corian ADA compliant signage with Tactile & Braille used in a Federal Courthouse                

When the ADA (Americans with Disabilities Act) was first passed, it was common for the signs produced to be very simple. There was a lot of attention on meeting ADA regulations on display signage, focusing on the functional details such as the location of Braille or using non-glare finishes. Some designers seemed to lose sight of creativity and many signs were bare and lifeless. 

Clients were sometimes unhappy with the results, as these signs didn't fit into the design of the establishment. A well-crafted decor incorporates elements such as paint and carpet colors, furniture styles, even the fonts used on the signs. Some signs produced didn't fit the theme and clashed with the look of the business. WL Concepts creates ADA signage that is both functional and attractive. 

Look At Our ADA Signage 

Of course the most important aspect of these signs is their function, giving vision impaired employees and customers full access to the facilities within your business. Our designers have learned ways to take the functional elements and blend them with your decor rather than making them stand out. 

High contrast displays can use a color palette based on your interior design. If your palette doesn't give sufficient contrast we have a few tricks up our sleeve. We use transitional elements on the edge of the sign to blend the high contrast display into your decor. Textured backgrounds and san serif fonts don't interfere with readability but add interesting elements to the display. Our Braille characters are incorporated into the design rather than being simply stamped on top of it. Because the tactile portion and Braille characters are seamlessly integrated, you probably wouldn't even realize you were looking at ADA signage. 

Raised Lettering Poses Unique Challenges 

ADA specifications on raised lettering have limited creativity on some sign designs. It limits the inclusion of other design elements that may obscure the letters and interfere with a person feeling and distinguishing the letters. However we found a way around that. 

Some of our ADA signage contains the same text twice. One text meets the visible requirements, such as high contrast, but incorporates raised elements that add to the design without interfering with the appearance. The second set uses raised letters that meet the tactile requirements, which contrasts with the sign so as not to distract from the visible letters. 

Any designer of visual displays must balance the look of the piece with its purpose. ADA signage may present specific requirements, but overall are not different than other custom displays. Don't settle for boring signs. Let WL Concepts design vibrant and beautiful ADA-compliant displays for your business.

A strong visual style is an important part of promotion. It reaches customers on a direct, non-verbal level. The most powerful symbols become cultural icons that define the products they represent. 

Find Your Style 

Some companies invest millions to develop a powerful visual identity, such as consulting marketing firms by using focus groups and indulging in other promotional voodoo. And yet often the best symbols are simply a natural evolution of a brand identity. It's easy to over think the problem. A huge research budget doesn't guarantee a successful image. 

Logos are powerful tools in creation of an image. These symbols can easily be incorporated into every aspect of the business look such as visual displays or business cards. However a business identity can be as simple as a specific color palette. WL Concepts knows a lot about how colors and shapes influence people and can assist with the development and design of display signage that clearly and boldly defines the organization. 

Express Your New Look 

Once you have a visual identity in mind, it is time to incorporate that vision into the look of your company. Start with the display signage we design for you. When we use the same scheme on architectural signage as your interior graphics, it creates a strong identity both inside and out. 

Take design elements from our display signage and use them in other aspects of your business look. Use the logo on your business letterhead. Integrate the color scheme into the paint and carpet colors. Have your website use the same font as the sign. Even a single design element linking these different objects together creates a unified image in a customer's mind. 

Keep The Old Or Add Something New? 

Even if you have an existing look, it might be time to update your display signage. If you keep everything looking the same, your business may seem out of date. Customers may unconsciously feel your organization has become stagnant. Younger customers in particular may be more attracted to companies with updated, trendy images. 

On the other hand, staying with a "classic" look might be a good option as well. If you make major changes to display signage, you weaken your brand identity. The connections in customers' minds aren't as strong and they find it easier to shop around. Companies often adopt major ad campaigns after a change in hopes of re-establishing brand identity under the new look. 

There is no easy answer to the question of whether it is a smart idea to update your company's image. However what is important is to have a look in the first place. Without a strong visual identity it's simply too easy for potential customers to think of your competitors instead of you. If you don't have a strong image yet, the design experts at WL Concepts can help you create one.

 WL Concepts, experts of custom displays, signage, designs and graphics, showcases a collection of signage and graphics for a new Furniture store’s Newest Flagship Store located in New York City.  NEW YORK, NY – On Monday June 26th, a ribbon cutting ceremony was celebrated to introduce a furniture store’s newest flagship location in Midtown Manhattan. Displayed throughout the three-story flagship design center, are custom crafted designs and displays manufactured by WL Concepts, a recognized leader in the creation of innovative, visual and three-dimensional custom displays, graphics and signage.  Winners of multiple awards, including entry into the NYS Small Business Hall of Fame in 2004, their client roster reads like a who’s who and includes many major players and former player like Washington Mutual Bank, MGM Mirage, Disney, Tommy Hilfiger, Timberland, LeSportsac, Kohl¹s, Macy's, Carson Prairie Scott, JFK/IAT, DHL and American Express Travel Services - as well as several leading architectural and engineering firms. WL Concept’s window graphics and custom displays of this new flagship store were designed to reflect their companies already well-established brand and its uniquely American style.  In addition to window graphics and stretched canvas prints, WL Concepts also manufactured large in-store posters, and wall murals, small custom displays and various other visual graphics.  "We worked very closely with their visual and production team to create graphical signage that would perfectly match the tone and style of their newest setting. New York City is a high profile location, we wanted to ensure that the visual displays reflected the grandeur of this amazing location," Marian Keilson Director or Marketing at WL Concepts (http://www.wlconcepts.com/). "We have had the pleasure of working with some of the biggest names in the business. By emphasizing customer service and truly working hand-in-hand with our clients, we are able to successfully manage long-term relationships. Oftentimes when one of our clients goes through a merger or acquisition, everything changes EXCEPT their relationship with us," said Ms. Keilson.  About WL Concepts: WL Concepts (http://www.wlconcepts.com) is a marketing leader in creating award-winning visual custom displays, large format printing and window graphics. They recently completed work on all of the graphics for the 30,000-sqare-foot flagship Ethan Allen store in NYC.  Media Contact:Marian KeilsonAdvertising Department Director of Marketingmarian@wlconcepts.com 599 Jerusalem AveUniondale, NY 11553516-565-5151http://www.wlconcepts.com