Display Signage Guide: Setting Yourself Apart From the Competition  If you run a small business with a retail presence, you know your visual displays and window graphics can make a big difference in your sales figures. Customers are drawn to eye-catching displays and great ones will bring customers into your store. It’s a good idea to hire a professional display signage company such as WL Concepts to design, produce and install your visual displays so you’ve got the best displays available. 

Designing Visual Displays WL Concepts is knowledgeable in everything required to design beautiful visual merchandising materials. We have engineers, graphic artists and visual merchandisers who work together using the latest marketing trends to create your interior space as well as your window graphics.  If you have any ideas of the look you want to achieve with your visual displays, let our design team know. We will be able to take your ideas and add our own professional spin to design displays and fixtures that are attractive and functional. 

Producing Display Signage Once you have a design chosen, there are many different ways window and interior graphics can be produced. Some of the more common methods are photographic reproduction, silk screening and printing on vinyl. Each of these methods use digital and or traditional printing on various materials and substrates to create display signage.  Other methods of producing displays include acrylic fabrication, vacuum forming and lenticular signage.

                                               

Lenticular signage is created by layering two or more photographs together and covering them with a special plastic lens. The plastic creates the allusion of movement from a stationary sign as a customer walks by.  We can also create innovate displays using a high speed laser that produce detailed shapes out of metals, plastics, woods, leather, rubber or other materials.  A high pressue water jet will also cut materials in nearly any thickness. This means if you can dream it up, we can create it using our visual expertise.  

Installing Window Or Interior Graphics Professional installation of your interior or window graphics is absolutely vital when it comes to display signage. We have professional installers as part of our team and therefore we will never leave you with a mess or any type of damage whether it be the brand new window recently installed or the interior graphics package you just paid for.  We are the experts.  We will to come in, get your graphics installed and leave you free to continue to work with customers to increase your sales. Professional installers are available whether you require a single installation, a nationwide roll out or an ongoing installation for changing out visual displays. No matter how large or small your project, a professional will be able to finish the installation quickly and expertly. Professionally designed, produced and installed display signage can create a big impact on your customer traffic and subsequent sales. By hiring WL Concepts & Production, Inc., you’ll ensure that your business will have one-of-a-kind display windows and interior graphics, with minimal work on your part.  You can count on us to make it happen smoothly and effortlessly.

 

                   

Display Signs for various departments and branding of those departments.

Modern computer technologies allow WL Concepts to produce large format printing products such as vinyl banners easily and inexpensively. Our banners provide a level of visibility to your business that other types of display signage can't match.

Using Banners Outdoors

Some customers use our large format printing to produce outdoor displays. WL Concepts uses only the best weather-resistant materials and inks to produce banners that are durable even in harsh conditions. Banners allow you expand on messages being sent by your company's architectural signage.

One advantage of banners over other types of signage is placement. Banners can be mounted on surfaces or poles that can't handle the weight of a more substantial sign. Many cities allow businesses to mount banners on locations such as light poles and locations where other types of signage would not be allowed.

Clients who order other types of large signage often order banner signs as well. Since banners can be produced quickly, they are effective temporary signs while the primary signage is being produced. Other customers use inexpensive WL Concepts banners as their main signage, forgoing traditional signage altogether.

Banners Are Valuable Indoor Signage

Our large format printing works even better inside your business, where the smaller space focuses customer attention on the banner's message. These large displays can be used as decorative accents or as functional signs, labeling each department or announcing sales inside the store.

Clients come to us looking for alternatives to painted decor. Our quick turnaround on large format printing and the ease of installation means your company's walls can be decorated more quickly than a painting contractor can manage. Banners can be moved to keep the look of the business fresh, or can be taken down and put up as seasons or customer tastes change. Making these changes with painted decor would be prohibitively expensive, but WL Concepts banners can be used over and over.

Using Banners as Promotional Gifts

Rather than just using our large format printing to create signs, some customers have us produce promotional artwork they will give as gifts to clients or business partners. Once we have a design we can easily produce as many copies as needed. These giant posters make unusual and memorable souvenirs, standing out from the usual keychains and coffee mugs.

We recommend banners intended as promotional gifts to be designed as artwork first and marketing products second. If the product is too overtly promotional, it will just end up in the trash. You want to create a beautiful piece that recipients will be proud to hang up, but with a subtle promotional message such as your company logo.

WL Concepts large format printing services make a great supplement to your organization's existing signage and promotional efforts. 

POP displays are a fun and effective way to grab customers' attention and increase sales. POP (Point of Purchase) displays can be customized to the shape of your product, the venue it is displayed in, and even the customer it is trying to attract. Use your imagination when thinking of how to best get your product noticed!

There are three larger categories of POP displays, but as mentioned above, all of these categories should be customized to your product's special needs. The three main categories are:
 
•    In-line POP signage that sits or runs along a store shelf
•    Merchandise displays that sit on the countertop, perhaps near a cash register
•    Stand-alone displays, which can be found in aisles, or more open areas

In-Line Vinyl Signage

Customers are often faced with shelves and shelves of similar products. Without a special POP display, your product runs the risk of blending in to the sea of competitior products, not making it any more likely to be chosen than the item sitting above or below it. However, with eye-catching, in-line POP signage, customers will be immediately drawn to your product.

This type of POP display is also incredibly easy to change. Its flexibility in messaging makes it possible to run weekly promotions or tout additional benefits of your product no matter what merchandise you're selling or where you're selling it-- from a supermarket to an upscale boutique.

Grab The Impulse Buy With Countertop POP Displays

Countertop displays provide a huge benefit to merchandise selling. Whether you are placing a selection of a new products near the cash register to remind customers of something they heard or saw advertised, or if you are placing those small tried and true products where your customer won't forget them, countertop POP signage will drive up sales. Impulse products like magnets, snacks, lip balm, lotions, gift packs, and especially gift cards are great picks for countertop displays.

Let Stand-Alone Displays Move With Your Needs

Stand-alone displays don't require any supports or anchors, making them great to move with your seasonal needs. If you know that the lines for the cash register will be exceptionally long in a certain week or month, move stand-alone displays near the line, giving customers a chance to look them over before they even get to the countertop POP displays.


Almost any product can be displayed in a stand-alone display. However, if you have a new product or a special product featured in a certain month it's also a good idea to place a stand-alone display near the entrance, allowing a customer to encounter the product early in his or her shopping experience.

If selecting the best POP displays and POP signage seems overwhelming, professional signage companies, like WL Concepts, can help you design the most effective displays to meet your specific product needs.

 

In this troubled economy, you and your company can't afford the cost of expensive or risky marketing campaigns that don't pan out. Get the most out of your money and maximize sales through the use of attention-grabbing large format printing displays, vinyl signage, and POP displays.

Grab Your Customers' Attention With Well-Placed POP Displays

Traditionally, people are familiar and comfortable with certain brand names they have come to depend on, making it difficult for them to notice new products that could offer them advantages over products they are currently using. This is especially true if they are buying from a store in which they are familiar with the layout and marketing. Jolt your customers into a new buying experiece by using POP displays and large format printing signs throughout your sales area.

A key to using POP displays to your greatest advantage is location. Don't be shy with your large format printing banners and vinyl signage either. The already busy and distracted customer will never notice shy merchandising. Place your POP displays in a high-traffic, noticable spot, and monitor your sales percentages each time you move your displays. This is the best way to discover which in-store placement is most effective for particular types of products.

Create Brand Recognition

By creating brand recognition, you are becoming the brand people are loyal to and expect to pick up off of the shelf without looking too hard. Brand recognition can be created in a few, very simple ways. Just sticking within the same color family, or using the same typeface or font can go a long way in establishing brand recognition. It is also recommended to stick with one marketing campaign at a time, including tone and any mascots or symbols associated with your product that may be easily recognizable.

By committing to a consistent and effective marketing campaign, you will not only enhance consumers' buying experience and brand recognition, but you'll also save money on the creation of alternative campaigns. Brand recognition can generate a lot of sales with little additional effort.

Don’t Waste Materials And Money

Despite all of our recent efforts to go green, our society remains a disposable one. Because of the numbers of water bottles and TV dinner trays we throw away each day in an effort to make our lives easier or healthier, the cost of producing almost everything has increased.

Fight this impulse, and select POP materials that will prove to be durable and sturdy. Vinyl signage is great for this. For outdoor use, there are varieties that are "fade proof" with inks that will continue to draw customers in for years to come, or as long as your marketing campaign is going strong.

Become the business customer’s trust by using these durable materials and brand recognition strategies--they'll really pay off in the long run.

 WL Concepts, experts of custom displays, signage, designs and graphics, showcases a collection of signage and graphics for a new Furniture store’s Newest Flagship Store located in New York City.  NEW YORK, NY – On Monday June 26th, a ribbon cutting ceremony was celebrated to introduce a furniture store’s newest flagship location in Midtown Manhattan. Displayed throughout the three-story flagship design center, are custom crafted designs and displays manufactured by WL Concepts, a recognized leader in the creation of innovative, visual and three-dimensional custom displays, graphics and signage.  Winners of multiple awards, including entry into the NYS Small Business Hall of Fame in 2004, their client roster reads like a who’s who and includes many major players and former player like Washington Mutual Bank, MGM Mirage, Disney, Tommy Hilfiger, Timberland, LeSportsac, Kohl¹s, Macy's, Carson Prairie Scott, JFK/IAT, DHL and American Express Travel Services - as well as several leading architectural and engineering firms. WL Concept’s window graphics and custom displays of this new flagship store were designed to reflect their companies already well-established brand and its uniquely American style.  In addition to window graphics and stretched canvas prints, WL Concepts also manufactured large in-store posters, and wall murals, small custom displays and various other visual graphics.  "We worked very closely with their visual and production team to create graphical signage that would perfectly match the tone and style of their newest setting. New York City is a high profile location, we wanted to ensure that the visual displays reflected the grandeur of this amazing location," Marian Keilson Director or Marketing at WL Concepts (http://www.wlconcepts.com/). "We have had the pleasure of working with some of the biggest names in the business. By emphasizing customer service and truly working hand-in-hand with our clients, we are able to successfully manage long-term relationships. Oftentimes when one of our clients goes through a merger or acquisition, everything changes EXCEPT their relationship with us," said Ms. Keilson.  About WL Concepts: WL Concepts (http://www.wlconcepts.com) is a marketing leader in creating award-winning visual custom displays, large format printing and window graphics. They recently completed work on all of the graphics for the 30,000-sqare-foot flagship Ethan Allen store in NYC.  Media Contact:Marian KeilsonAdvertising Department Director of Marketingmarian@wlconcepts.com 599 Jerusalem AveUniondale, NY 11553516-565-5151http://www.wlconcepts.com   

 

                            

On May 14, Merrick, New York Entrepreneur, William Levine, participated in a Roundtable Meeting at the U.S. Senate to advocate for veteran owned business.  The meeting included an introduction from John Kerry (D-Mass) who is chairman of the Committee on Small Business & Entrepreneurship for the 110^th Congress. The day after, emergency funding of $500,000 from the federal government was released to help for veterans outreach programs

 

Bill Levine, a disabled veteran of the Vietnam War and President of WL Concepts and Productions in Uniondale & Freeport New York, addressed the committee on reducing unemployment and increasing business opportunities for veterans.  Levine is a previous client of the Small Business Development Center (SBDC) and credits them with assisting him in his rise to success. 

 

Further information about the speak can be obtained from the Senate Website at http:sbc.senate.gov/hearings/testimony/080514-Levine-statement.pdf

 

Additional information about Bill Levine and his company WLConcepts which specializes in custom signage and displays can be obtained by visiting www.wlconcepts.com. 

 

This web site will assist you with all your signage, graphic, large format printing, screen printing, die sublimation, laser cut lettering, metal fabricated lettering, vinyl, digital printing, photographic reproduction, POP Display, custom display, window graphics, architectural and ADA compliant signage.

Making your business look unique helps it to rise above the competition in the mind of your customers. The interior graphics of your company can help create a distinguishing ambience, but too many businesses end up looking alike because they use the same display signage and materials. Instead, establish a distinctive atmosphere by decorating with canvas prints created by WL Concepts.

Where Can Canvas Prints Be Used?

You can use canvas prints instead of more conventional sign materials for almost any kind of display signage. Most businesses use canvas prints as decorative touches. You should cover up any uninviting expanses of bare walls with visual displays. These will add warmth while also maintaining a professional appearance.

Canvas prints can also be used for more functional display signage. WL Concepts can use large format printing to put your corporate logo on this material. The name of your company spelled out on a large canvas behind the receptionist's desk will create a sophisticated, unique impression.

The Advantages Of Canvas

Canvas has been the preferred medium of painters for centuries, and it’s easy to see why. The material adds a unique, artistic feel to any piece. Texture is one of the major design elements, and any graphic on canvas achieves a physical texture that no other medium can replicate. Other surfaces like plastic, paper, and metal give off flat displays that don't make as much of an impact. The texture of canvas prints can give off a depth and vibrancy that touches people.

Overall, people are innately attracted to natural materials like wood and cloth. These materials speak to us in ways that harsh, modern materials can’t by reminding us of a simpler time before today’s urbanized world. Whether they realize it or not, people yearn for reminders of the natural world that they may be too busy to enjoy.

The Printing Process - No Paintbrushes Required

You don’t need a skilled and expensive artist to create high quality canvas prints. These displays are now available to anyone with the advent of modern inkjet printers. You can either design your own graphics to go on the canvas, or have a signage provider like WL Concepts create the graphics in house.

Any image that can be printed on paper can also be printed on canvas. The industrial inkjet printers at WL Concepts make large format printing easy and can print out sheets up to 6 feet wide. And even larger displays can be made by combining several sheets to make a sign of any size.

One of the only limitations with canvas prints is that they don't tolerate environmental elements very well, and their use should be limited to interior graphics. Any canvas display set up outdoors will fade just like any other printed display signage. But as long as canvas prints are used inside and kept out of direct sunlight, they will retain their bright colors for years to come.