Customer tastes change quickly and organizations that don't regularly update their look may get left behind. The balance between staying fresh and alienating loyal customers is a tricky one, but a challenge WL Concepts is prepared to help with.

Create a Fresh Public Face

Organizations may not realize how detrimental an outdated look can be. Often the problem is not obvious. Instead it amounts to a steady drop in revenues as customers turn to more modern rivals for their needs. A company that doesn't revise its visual displays now and then is going to seem old fashioned to the buying public.

Invigorate your organization by giving your visual displays a face-lift. A bold new image for your organization sends the message that you are an industry leader. It attracts a generation of new customers and drives up traffic in your business. This lucrative business investment has the added benefit of giving new energy to your employees as you create a more pleasant and attractive working environment.

Maintain Your Current Image of Quality

Consider carefully what kinds of changes you want to implement. If you make revolutionary alterations to your business's visual displays, it may not seem like the same organization even to loyal customers. You run the risk of endangering client loyalty as they lose touch with the familiar aspects of your company.

Determine what aspects of your organization's visual identity must be preserved. Your company logo is an obvious one but there are likely to be others. It might be the fonts used on your signs, the decor's color scheme or any number of other possibilities. Keeping these elements in your redesigned image appeals to existing customers on an unconscious level, making them feel comfortable with the changes.

Let WL Concepts Design Your New Look

Our many years of designing and manufacturing visual displays has taught us a lot about the subtle effects of even small changes to a company's decor. It is amazing how much another color, a change in lettering, or a slightly different arrangement of elements in a display completely change the feeling it creates in observers. These are concepts that must be learned through extensive experience.

WL Concepts brings our experience to your design project. If you aren't sure what type of visual displays you need to accomplish your goal, we can create the entire design from scratch. On the other hand if you already have a complete concept developed, we will be happy to manufacture it as directed or to offer you advice to make your great design even better.

Now is the ideal time to revitalize your business. As our country moves out of this economic downturn, an updated company image sends the message that your organization is poised to enter a new era of success.

Visual displays produced by WL Concepts contain design elements that convey more complex information than any words that might appear on them. Different designs can create very different feelings in customers. You want your interior graphics to send the right message.

The Psychology of Color

In our many years in the industry, we've read countless discussions of the effect of color in customers. While no color has the same effect on every single person, there are some trends that are important when designing interior graphics. For example the red end of the spectrum tends to make people energetic while bluer hues are calming. Heavily saturated colors have a stronger effect and softer, pastel colors create more gentle images.

A great example of this can be seen in the fast food industry. Red and yellow are very common in the interior graphics of fast food restaurants. These colors tend to make people hungry so they order more at the counter. However these colors also stimulate people to want to get moving and not linger in the restaurant when finished eating.

What Mood Do You Want?

Before sending us your designs for interior graphics, ask yourself what mood you want to create in your establishment.

Stores that want fast customer turnover would prefer bright reds and yellows as in the fast food restaurant above. A business that wants customers to linger or wants to calm nervous feelings would choose a cooler palette of blues and greens. A health spa or dental office could benefit from these calming decors.

Color isn't your only option to set a mood with interior graphics. Images send messages as well. Pictures of smiling people enjoying people can increase sales. Illustrations of nature have a proven calming effect similar to colors. Stylistic choices such as simple vs. busy graphics create strong feelings as well.

Know Your Customers

When choosing the best design for interior graphics, consider who the business is designed for. Graphic choices for a toy store would be aimed at children, incorporating bright colors and images such as smiling teddy bears or simple geometric shapes. It's safe to assume these graphics wouldn't work for an auto dealer or sporting goods store.

Customers should feel comfortable in your business and graphics should create that feeling in your desired clientele. A decor that works for young white-collar professionals might not be as well-received by a retired blue-collar population. A store catering to women probably won't use the same design as a store with a predominantly male customer base. Factors such as age, income level and profession can affect how customers will respond do a store's interior graphics.

Designing effective graphics doesn't have to be difficult. Put yourself in your customer's shoes. Visit competing businesses to see how they are designed. With a little thought and with our help, you can create graphics that will improve your business.

Many clients who come to WL Concepts for traditional display signage are discovering a new way to promote their businesses. We can design portable custom displays that allow you to publicize your business anywhere and reach more customers. The uses for these signs are endless.

Advertising on a Work Site

A number of industries don't get the kind of foot traffic a typical retail establishment does. These contractors spend more time at customer sites than at the office. Many of them may not have a brick-and-mortar location at all. However they still need to reach customers.

For these kinds of mobile operations, portable custom displays are a great way to make their mark at a job site. The displays are taken to the site and set up in moments, letting passing traffic know who is doing the work they are admiring. We design custom displays optimized for the traffic you need to see. A residential landscaper looking to attract the attention of neighbors, pedestrians and slow-driving cars wants a smaller, more discreet sign. A construction contractor might have a site by a highway so would need a larger sign visible to fast traffic.

Getting the Word Out at Trade Shows

Although trade shows are great opportunities to attract new customers, finding a way to be heard above the crowd of other advertisers can be a challenge. Since trade booths vary from show to show, a display needs to be versatile and work in any venue.

Supplementing the main visual displays in your booth with small custom displays gives the opportunity to change your layout quickly and adapt to each setting. Small displays can be moved to face the busiest traffic direction and catch more attention than a static sign can. Custom displays can be moved as the day progresses, in the morning set up to catch entering crowds than turned around to be visible to people as they leave at the end of the day.

Use Sidewalk Signs to Overcome Invisible Business Syndrome

As customers walk through shopping centers, their attention is typically directed straight ahead. The problem is most retail establishments have signs set up flat against the building. This puts your store's sign to the side of passing pedestrians and they walk by without knowing you are there. Unfortunately, shopping center rules or city ordinances often prohibit permanent displays that overhang the path.

A compromise can be found in portable sidewalk signs. These custom displays are brought out when the business opens then put away when it closes. They can be placed in a conspicuous place in front of the store where they are more easily spotted than the shop's main sign. Your business no longer goes unnoticed by the passing crowds.

Our custom displays are manufactured to fit your business's decor and provide a creative and flexible way to advertise your business.

 

 

Merokian honored for his philanthropy

Bill Levine, a Merrick resident, was recently honored by the United Cerebral Palsy Association of Nassau County (UCPN) at the 7th annual ucpn Dignitary Awards Luncheon.
 
President of his synagogue for the past three years with various other positions prior to that, Mr. Levine has undeniably and tirelessly shown his commitment to community service.
 
On his first visit to UCPN in 2007, he learned that the agency was about to celebrate its 60th anniversary of assisting individuals with disabilities.
 
His company, WL Concepts, then proceeded to design a commemorative banner, had it produced and donated a collection of them to adorn the grounds of the ucpn facility. WL Concepts also took a list of significant dates in the history of ucpn and transformed them into a spectacular timeline display that was donated and made its debut at the anniversary celebration day last May.
 
The timeline will remain a permanent display in the ucpn breezeway and will be a resource to be enjoyed by all.
 
The UCPN has been assisting individuals with disabilities since 1948.  Today, close to 2,000 children and adults benefit from the programs and services offered by the agency.
 
Mr. Levine started his company WL Concepts in 2000. By obtaining guidance through the New York State Department of Labor through its SEAP (Self-Employment Assistance Program) Program, and with assistance from a mentor and now friend, former Naval officer John Narciso, Mr. Levine was able to begin his own company.
 
Since 2000 he has ignited a revolution in on-site branding, graphic displays, and signage. He motivates everyone he meets with his wit, humor and gregarious personality. His client roster reads like a “who’s who” in marketing.
 
By capturing the imagination of some of the world’s most successful marketers he has inspired new trends, developed long- term relationships, which have allowed him to reach phenomenal success and growth with his fairly young company.
 
He is an entrepreneur in every sense of the word.  He takes lemons and there will always be lemonade for all to share.  His ideas know no limits or bounds. Mr. Levine truly loves coming to work every day and making people happy.  All at UCPN are grateful to him and the staff of W.L. Concepts for their generosity and support.
 
Mr. Levine is the husband of Audrey Conti-Levine and father to Alissa, Robert and James, and grandfather of two.

 

The above Article appeared in MERRICK LIFE
Vol. 72 No. 26
Issue dated Thursday July 9, 2009
Information Provided to and Merrick Life by UCPN
through the assistance of Marian Keilson

On May 14, Merrick, New York Entrepreneur, William Levine, participated in a Roundtable Meeting at the U.S. Senate to advocate for veteran owned business.  The meeting included an introduction from John Kerry (D-Mass) who is chairman of the Committee on Small Business & Entrepreneurship for the 110^th Congress. The day after, emergency funding of $500,000 from the federal government was released to help for veterans outreach programs

 

Bill Levine, a disabled veteran of the Vietnam War and President of WL Concepts and Productions in Uniondale & Freeport New York, addressed the committee on reducing unemployment and increasing business opportunities for veterans.  Levine is a previous client of the Small Business Development Center (SBDC) and credits them with assisting him in his rise to success. 

 

Further information about the speak can be obtained from the Senate Website at http:sbc.senate.gov/hearings/testimony/080514-Levine-statement.pdf

 

Additional information about Bill Levine and his company WLConcepts which specializes in custom signage and displays can be obtained by visiting www.wlconcepts.com. 

 

This web site will assist you with all your signage, graphic, large format printing, screen printing, die sublimation, laser cut lettering, metal fabricated lettering, vinyl, digital printing, photographic reproduction, POP Display, custom display, window graphics, architectural and ADA compliant signage.