Internet shopping has become a serious threat to some types of brick and mortar stores. Although some pundits predict the doom of the neighborhood shop, there are techniques stores can use to remain competitive. An important part of that strategy is WL Concepts' display signage.

Signage and Decor Are Key

Successful retail outlets know impulse shopping is a vital part of a store's profitability. This doesn't just mean a shopper who adds a candy bar to his basket at the checkout counter. It also means attracting walk-by customers who had planned to buy online. The look of your business, inside and out, is a large part of drawing in new customers.

Imagine a shopper who is planning to buy a DVD player from a store on the web. As he's walking along on another errand, he sees the display signage for an electronics store. He realizes if he buys that DVD player from the store, he can start using it right away instead of waiting for delivery. That instant gratification is something online stores will never be able to offer.

Educate Customers on Shopping Locally

If you want customers to shop in your store, you need to tell them why they should do so before they even ask themselves the question. Display signage should remind shoppers why buying from you is better than buying online.

Shopping locally stimulates the economy. Why should shoppers fill the pockets of storeowners who live on the other side of the world when their money can go right back into their own community? If your business is involved with a local charity organization, be sure to advertise that on your display signage so shoppers can see a direct connection between the money they spend at your store and helping people in need.

Provide Exceptional Service

Although display signage is a vital part of a store's success, it's essential to success to back up high quality signage with good service. Online stores are limited as to how much personal service they can offer. Being able to chat with a representative online or over the phone is nothing like face-to-face service.

Brick and mortar stores have higher expenses than online shops, so trying to compete in price is not always an option. Instead, offer a greater value than internet stores can. Friendly attitudes, assistance before and after the sale, and genuine interest in your customers will be remembered long after customers forget whether they got something on sale or not.

Despite what some pundits might say, traditional brick and mortar stores aren't going anywhere. They may need to adopt new strategies, but customers will always want the intangible benefits of shopping in local stores.

Marketing can be the difference between success and failure for your business, but that doesn't mean you have to spend a lot of money on it. Display signage by WL Concepts is an inexpensive way to reach new customers.

Get a Lot of Promotion at a Low Cost

Display signage is a marketing technology as old as business itself. For all the advances we have made, no marketing technique has been discovered that matches the promotional power of a simple sign. One of its advantages is that once you reach a customer, all that person has to do is open the door and walk in. Customers who see a television commercial or newspaper ad don't have that immediate access to your services.

Unlike other marketing methods, you don't have to keep paying for the advertising you get from WL Concepts signs. You don't have monthly leasing costs like billboards or spot fees on radio or television ads. Your company's sign keeps your business in the eye of the public year after year.

Tips for Great Signage Design

Display signage might seem simple, but you need to be sure your sign is saying what you want it to. A bad sign is going to do more harm than good to your business.

The main consideration is who your audience is. The visual displays we design for pedestrian traffic are very different from displays for automobile traffic. If a passing motorist has only a second to see your display signage, you need something simple and clean. Foot traffic has more time to read the sign so you can use a more complex design.

We've found plain lettering to be more effective on signs than complex, busy fonts. The fancy fonts look nice but can be hard to read. If the customer can't make out the name of your business, the sign isn't very effective.

Display Signage Position Options

Great display signage won't work if it faces out on an empty alley. Positioning your new sign is another important factor in using your signs effectively. Many businesses use signs perpendicular to their storefronts to catch the eyes of passing pedestrians, while others would use wall-mounted displays to grab the attention of traffic approaching from the front.

Lighting is another key component. Even if your business isn't typically open after dark, your sign continues to announce your company's presence to passing traffic even if your doors are closed for the night. Many city areas have different populations in the evenings than during the work day, so a well-lit sign reaches a whole new segment of the consumer population.

Don't give customers a chance to get bored with your display signage. Our brains have a way of filtering out things we see all the time, and that means you aren't getting the promotional capability you need out of your sign. Change the sign now and then to draw people's attention back to your business.

Marketing can be the difference between success and failure for your business, but that doesn't mean you have to spend a lot of money on it. Display signage by WL Concepts is an inexpensive way to reach new customers.

Get a Lot of Promotion at a Low Cost

Display signage is a marketing technology as old as business itself. For all the advances we have made, no marketing technique has been discovered that matches the promotional power of a simple sign. One of its advantages is that once you reach a customer, all that person has to do is open the door and walk in. Customers who see a television commercial or newspaper ad don't have that immediate access to your services.

Unlike other marketing methods, you don't have to keep paying for the advertising you get from WL Concepts signs. You don't have monthly leasing costs like billboards or spot fees on radio or television ads. Your company's sign keeps your business in the eye of the public year after year.

Tips for Great Signage Design

Display signage might seem simple, but you need to be sure your sign is saying what you want it to. A bad sign is going to do more harm than good to your business.

The main consideration is who your audience is. The visual displays we design for pedestrian traffic are very different from displays for automobile traffic. If a passing motorist has only a second to see your display signage, you need something simple and clean. Foot traffic has more time to read the sign so you can use a more complex design.

We've found plain lettering to be more effective on signs than complex, busy fonts. The fancy fonts look nice but can be hard to read. If the customer can't make out the name of your business, the sign isn't very effective.

Display Signage Position Options

Great display signage won't work if it faces out on an empty alley. Positioning your new sign is another important factor in using your signs effectively. Many businesses use signs perpendicular to their storefronts to catch the eyes of passing pedestrians, while others would use wall-mounted displays to grab the attention of traffic approaching from the front.

Lighting is another key component. Even if your business isn't typically open after dark, your sign continues to announce your company's presence to passing traffic even if your doors are closed for the night. Many city areas have different populations in the evenings than during the work day, so a well-lit sign reaches a whole new segment of the consumer population.

Don't give customers a chance to get bored with your display signage. Our brains have a way of filtering out things we see all the time, and that means you aren't getting the promotional capability you need out of your sign. Change the sign now and then to draw people's attention back to your business.

 
 

Clinique Medical Display  

WL Concepts in conjunction with GSW-w are please to announce the launch of a new display created exclusively for Clinique Medical in association with Allergan.   

This display is being launched through representatives to dermatology offices throughout the US.  Each display holds 5 tubes of an Optimizing Regime product used pre and post treatment.   

The display complements the design of the tubes in a half moon injection molded base with a drop out bottom for easy removal of packaging foam.  Each display has a clear lid with the “clinique” green backing the unit.  Along the base an area uniquely designed to display the product literature is housed.   

We have also designed special packaging to avoid damage in shipping across the country.