Customer tastes change quickly and organizations that don't regularly update their look may get left behind. The balance between staying fresh and alienating loyal customers is a tricky one, but a challenge WL Concepts is prepared to help with.

Create a Fresh Public Face

Organizations may not realize how detrimental an outdated look can be. Often the problem is not obvious. Instead it amounts to a steady drop in revenues as customers turn to more modern rivals for their needs. A company that doesn't revise its visual displays now and then is going to seem old fashioned to the buying public.

Invigorate your organization by giving your visual displays a face-lift. A bold new image for your organization sends the message that you are an industry leader. It attracts a generation of new customers and drives up traffic in your business. This lucrative business investment has the added benefit of giving new energy to your employees as you create a more pleasant and attractive working environment.

Maintain Your Current Image of Quality

Consider carefully what kinds of changes you want to implement. If you make revolutionary alterations to your business's visual displays, it may not seem like the same organization even to loyal customers. You run the risk of endangering client loyalty as they lose touch with the familiar aspects of your company.

Determine what aspects of your organization's visual identity must be preserved. Your company logo is an obvious one but there are likely to be others. It might be the fonts used on your signs, the decor's color scheme or any number of other possibilities. Keeping these elements in your redesigned image appeals to existing customers on an unconscious level, making them feel comfortable with the changes.

Let WL Concepts Design Your New Look

Our many years of designing and manufacturing visual displays has taught us a lot about the subtle effects of even small changes to a company's decor. It is amazing how much another color, a change in lettering, or a slightly different arrangement of elements in a display completely change the feeling it creates in observers. These are concepts that must be learned through extensive experience.

WL Concepts brings our experience to your design project. If you aren't sure what type of visual displays you need to accomplish your goal, we can create the entire design from scratch. On the other hand if you already have a complete concept developed, we will be happy to manufacture it as directed or to offer you advice to make your great design even better.

Now is the ideal time to revitalize your business. As our country moves out of this economic downturn, an updated company image sends the message that your organization is poised to enter a new era of success.

WL Concepts was started because we understood how the look of a business affects customer traffic and behavior. We are passionate about designing the kind of visual displays that will help to increase your sales.

What is Your Signage Saying?

Customers form an impression of a business immediately, and if your visual displays are second rate that first impression isn't going to be a good one. Is your decor telling customers you are skilled professionals or bumbling amateurs?

Unless you are running a yard sale or a charity carwash, handwritten signs have no place in your company. If you won't invest in quality display signage, what does that say about your company's commitment to quality? Handwritten signs tell your customers this is a hobby to you and not a business.

There are a number of computer software packages that allow you to design your own visual displays. Just as buying a pipe wrench doesn't make you a plumber, having access to software doesn't make you a design professional. At WL Concepts we know there is more to effective displays than putting words on a sign.

The Challenge of Homey Decors

You don't have to be a hip, uptown retail outlet to need custom design experts. We understand some companies create an amateurish appearance deliberately. They want to come off as folksy and approachable. There are a number of national franchises that have found great success with this design style. Yet the amateur appearance in visual displays still requires a professional.

This style is a careful balance between creating an inviting atmosphere but still sending the message of quality products and services. Clients still must have faith in your organization and the displays must be wisely created to inspire that feeling. Fundamental design concepts are still important to create powerful visual images. It is a challenge to create the ambience right for your business.

Why Do Clients Come To WL Concepts For Display Signage?

The design experts at WL Concepts have years of experience creating visual displays. We know the subtle elements of color, style and other factors that are the difference between an adequate display and a great one.

Don't consider your visual displays to be an expense. They are an investment that will provide a return in the form of increased revenues. They promote your company to all onlookers, sending the message that you are a quality organization with something great to offer. Crowds who would pass by a mediocre sign are drawn in by high quality displays, increasing foot traffic. They inspire confidence in customers, motivating them to buy more than they might have otherwise.

Contact our team of highly skilled designers and fabricators and see just how quickly WL Concepts' visual displays can improve your business.

Many clients who come to WL Concepts for traditional display signage are discovering a new way to promote their businesses. We can design portable custom displays that allow you to publicize your business anywhere and reach more customers. The uses for these signs are endless.

Advertising on a Work Site

A number of industries don't get the kind of foot traffic a typical retail establishment does. These contractors spend more time at customer sites than at the office. Many of them may not have a brick-and-mortar location at all. However they still need to reach customers.

For these kinds of mobile operations, portable custom displays are a great way to make their mark at a job site. The displays are taken to the site and set up in moments, letting passing traffic know who is doing the work they are admiring. We design custom displays optimized for the traffic you need to see. A residential landscaper looking to attract the attention of neighbors, pedestrians and slow-driving cars wants a smaller, more discreet sign. A construction contractor might have a site by a highway so would need a larger sign visible to fast traffic.

Getting the Word Out at Trade Shows

Although trade shows are great opportunities to attract new customers, finding a way to be heard above the crowd of other advertisers can be a challenge. Since trade booths vary from show to show, a display needs to be versatile and work in any venue.

Supplementing the main visual displays in your booth with small custom displays gives the opportunity to change your layout quickly and adapt to each setting. Small displays can be moved to face the busiest traffic direction and catch more attention than a static sign can. Custom displays can be moved as the day progresses, in the morning set up to catch entering crowds than turned around to be visible to people as they leave at the end of the day.

Use Sidewalk Signs to Overcome Invisible Business Syndrome

As customers walk through shopping centers, their attention is typically directed straight ahead. The problem is most retail establishments have signs set up flat against the building. This puts your store's sign to the side of passing pedestrians and they walk by without knowing you are there. Unfortunately, shopping center rules or city ordinances often prohibit permanent displays that overhang the path.

A compromise can be found in portable sidewalk signs. These custom displays are brought out when the business opens then put away when it closes. They can be placed in a conspicuous place in front of the store where they are more easily spotted than the shop's main sign. Your business no longer goes unnoticed by the passing crowds.

Our custom displays are manufactured to fit your business's decor and provide a creative and flexible way to advertise your business.