Marketing can be the difference between success and failure for your business, but that doesn't mean you have to spend a lot of money on it. Display signage by WL Concepts is an inexpensive way to reach new customers.

Get a Lot of Promotion at a Low Cost

Display signage is a marketing technology as old as business itself. For all the advances we have made, no marketing technique has been discovered that matches the promotional power of a simple sign. One of its advantages is that once you reach a customer, all that person has to do is open the door and walk in. Customers who see a television commercial or newspaper ad don't have that immediate access to your services.

Unlike other marketing methods, you don't have to keep paying for the advertising you get from WL Concepts signs. You don't have monthly leasing costs like billboards or spot fees on radio or television ads. Your company's sign keeps your business in the eye of the public year after year.

Tips for Great Signage Design

Display signage might seem simple, but you need to be sure your sign is saying what you want it to. A bad sign is going to do more harm than good to your business.

The main consideration is who your audience is. The visual displays we design for pedestrian traffic are very different from displays for automobile traffic. If a passing motorist has only a second to see your display signage, you need something simple and clean. Foot traffic has more time to read the sign so you can use a more complex design.

We've found plain lettering to be more effective on signs than complex, busy fonts. The fancy fonts look nice but can be hard to read. If the customer can't make out the name of your business, the sign isn't very effective.

Display Signage Position Options

Great display signage won't work if it faces out on an empty alley. Positioning your new sign is another important factor in using your signs effectively. Many businesses use signs perpendicular to their storefronts to catch the eyes of passing pedestrians, while others would use wall-mounted displays to grab the attention of traffic approaching from the front.

Lighting is another key component. Even if your business isn't typically open after dark, your sign continues to announce your company's presence to passing traffic even if your doors are closed for the night. Many city areas have different populations in the evenings than during the work day, so a well-lit sign reaches a whole new segment of the consumer population.

Don't give customers a chance to get bored with your display signage. Our brains have a way of filtering out things we see all the time, and that means you aren't getting the promotional capability you need out of your sign. Change the sign now and then to draw people's attention back to your business.

Modern computer technologies allow WL Concepts to produce large format printing products such as vinyl banners easily and inexpensively. Our banners provide a level of visibility to your business that other types of display signage can't match.

Using Banners Outdoors

Some customers use our large format printing to produce outdoor displays. WL Concepts uses only the best weather-resistant materials and inks to produce banners that are durable even in harsh conditions. Banners allow you expand on messages being sent by your company's architectural signage.

One advantage of banners over other types of signage is placement. Banners can be mounted on surfaces or poles that can't handle the weight of a more substantial sign. Many cities allow businesses to mount banners on locations such as light poles and locations where other types of signage would not be allowed.

Clients who order other types of large signage often order banner signs as well. Since banners can be produced quickly, they are effective temporary signs while the primary signage is being produced. Other customers use inexpensive WL Concepts banners as their main signage, forgoing traditional signage altogether.

Banners Are Valuable Indoor Signage

Our large format printing works even better inside your business, where the smaller space focuses customer attention on the banner's message. These large displays can be used as decorative accents or as functional signs, labeling each department or announcing sales inside the store.

Clients come to us looking for alternatives to painted decor. Our quick turnaround on large format printing and the ease of installation means your company's walls can be decorated more quickly than a painting contractor can manage. Banners can be moved to keep the look of the business fresh, or can be taken down and put up as seasons or customer tastes change. Making these changes with painted decor would be prohibitively expensive, but WL Concepts banners can be used over and over.

Using Banners as Promotional Gifts

Rather than just using our large format printing to create signs, some customers have us produce promotional artwork they will give as gifts to clients or business partners. Once we have a design we can easily produce as many copies as needed. These giant posters make unusual and memorable souvenirs, standing out from the usual keychains and coffee mugs.

We recommend banners intended as promotional gifts to be designed as artwork first and marketing products second. If the product is too overtly promotional, it will just end up in the trash. You want to create a beautiful piece that recipients will be proud to hang up, but with a subtle promotional message such as your company logo.

WL Concepts large format printing services make a great supplement to your organization's existing signage and promotional efforts. 

Marketing can be the difference between success and failure for your business, but that doesn't mean you have to spend a lot of money on it. Display signage by WL Concepts is an inexpensive way to reach new customers.

Get a Lot of Promotion at a Low Cost

Display signage is a marketing technology as old as business itself. For all the advances we have made, no marketing technique has been discovered that matches the promotional power of a simple sign. One of its advantages is that once you reach a customer, all that person has to do is open the door and walk in. Customers who see a television commercial or newspaper ad don't have that immediate access to your services.

Unlike other marketing methods, you don't have to keep paying for the advertising you get from WL Concepts signs. You don't have monthly leasing costs like billboards or spot fees on radio or television ads. Your company's sign keeps your business in the eye of the public year after year.

Tips for Great Signage Design

Display signage might seem simple, but you need to be sure your sign is saying what you want it to. A bad sign is going to do more harm than good to your business.

The main consideration is who your audience is. The visual displays we design for pedestrian traffic are very different from displays for automobile traffic. If a passing motorist has only a second to see your display signage, you need something simple and clean. Foot traffic has more time to read the sign so you can use a more complex design.

We've found plain lettering to be more effective on signs than complex, busy fonts. The fancy fonts look nice but can be hard to read. If the customer can't make out the name of your business, the sign isn't very effective.

Display Signage Position Options

Great display signage won't work if it faces out on an empty alley. Positioning your new sign is another important factor in using your signs effectively. Many businesses use signs perpendicular to their storefronts to catch the eyes of passing pedestrians, while others would use wall-mounted displays to grab the attention of traffic approaching from the front.

Lighting is another key component. Even if your business isn't typically open after dark, your sign continues to announce your company's presence to passing traffic even if your doors are closed for the night. Many city areas have different populations in the evenings than during the work day, so a well-lit sign reaches a whole new segment of the consumer population.

Don't give customers a chance to get bored with your display signage. Our brains have a way of filtering out things we see all the time, and that means you aren't getting the promotional capability you need out of your sign. Change the sign now and then to draw people's attention back to your business.

Visual displays produced by WL Concepts contain design elements that convey more complex information than any words that might appear on them. Different designs can create very different feelings in customers. You want your interior graphics to send the right message.

The Psychology of Color

In our many years in the industry, we've read countless discussions of the effect of color in customers. While no color has the same effect on every single person, there are some trends that are important when designing interior graphics. For example the red end of the spectrum tends to make people energetic while bluer hues are calming. Heavily saturated colors have a stronger effect and softer, pastel colors create more gentle images.

A great example of this can be seen in the fast food industry. Red and yellow are very common in the interior graphics of fast food restaurants. These colors tend to make people hungry so they order more at the counter. However these colors also stimulate people to want to get moving and not linger in the restaurant when finished eating.

What Mood Do You Want?

Before sending us your designs for interior graphics, ask yourself what mood you want to create in your establishment.

Stores that want fast customer turnover would prefer bright reds and yellows as in the fast food restaurant above. A business that wants customers to linger or wants to calm nervous feelings would choose a cooler palette of blues and greens. A health spa or dental office could benefit from these calming decors.

Color isn't your only option to set a mood with interior graphics. Images send messages as well. Pictures of smiling people enjoying people can increase sales. Illustrations of nature have a proven calming effect similar to colors. Stylistic choices such as simple vs. busy graphics create strong feelings as well.

Know Your Customers

When choosing the best design for interior graphics, consider who the business is designed for. Graphic choices for a toy store would be aimed at children, incorporating bright colors and images such as smiling teddy bears or simple geometric shapes. It's safe to assume these graphics wouldn't work for an auto dealer or sporting goods store.

Customers should feel comfortable in your business and graphics should create that feeling in your desired clientele. A decor that works for young white-collar professionals might not be as well-received by a retired blue-collar population. A store catering to women probably won't use the same design as a store with a predominantly male customer base. Factors such as age, income level and profession can affect how customers will respond do a store's interior graphics.

Designing effective graphics doesn't have to be difficult. Put yourself in your customer's shoes. Visit competing businesses to see how they are designed. With a little thought and with our help, you can create graphics that will improve your business.