Many clients who come to WL Concepts for traditional display signage are discovering a new way to promote their businesses. We can design portable custom displays that allow you to publicize your business anywhere and reach more customers. The uses for these signs are endless.

Advertising on a Work Site

A number of industries don't get the kind of foot traffic a typical retail establishment does. These contractors spend more time at customer sites than at the office. Many of them may not have a brick-and-mortar location at all. However they still need to reach customers.

For these kinds of mobile operations, portable custom displays are a great way to make their mark at a job site. The displays are taken to the site and set up in moments, letting passing traffic know who is doing the work they are admiring. We design custom displays optimized for the traffic you need to see. A residential landscaper looking to attract the attention of neighbors, pedestrians and slow-driving cars wants a smaller, more discreet sign. A construction contractor might have a site by a highway so would need a larger sign visible to fast traffic.

Getting the Word Out at Trade Shows

Although trade shows are great opportunities to attract new customers, finding a way to be heard above the crowd of other advertisers can be a challenge. Since trade booths vary from show to show, a display needs to be versatile and work in any venue.

Supplementing the main visual displays in your booth with small custom displays gives the opportunity to change your layout quickly and adapt to each setting. Small displays can be moved to face the busiest traffic direction and catch more attention than a static sign can. Custom displays can be moved as the day progresses, in the morning set up to catch entering crowds than turned around to be visible to people as they leave at the end of the day.

Use Sidewalk Signs to Overcome Invisible Business Syndrome

As customers walk through shopping centers, their attention is typically directed straight ahead. The problem is most retail establishments have signs set up flat against the building. This puts your store's sign to the side of passing pedestrians and they walk by without knowing you are there. Unfortunately, shopping center rules or city ordinances often prohibit permanent displays that overhang the path.

A compromise can be found in portable sidewalk signs. These custom displays are brought out when the business opens then put away when it closes. They can be placed in a conspicuous place in front of the store where they are more easily spotted than the shop's main sign. Your business no longer goes unnoticed by the passing crowds.

Our custom displays are manufactured to fit your business's decor and provide a creative and flexible way to advertise your business.

Running a successful retail operation involves more than throwing open the doors and letting shoppers wander the aisles. Ideally shoppers should be directed toward high-profit items. Retailers use POP displays to influence shoppers towards these products, increasing sales and revenue.

Impulse Buys Drive Up Sales

The power of impulse buys cannot be overstated. Most consumers think they aren't impulsive shoppers, but studies have shown that over 50% of purchases made are done so on impulse. Customers are heavily influenced by the display signage inside the store and retailers who take advantage of this can send sales through the roof.

As an example, let's say a store has overstocked an item. They need to clear out storage space so they put the item on sale. The items move but unit profits are reduced. Instead, the smart retailer comes to WL Concepts and we create POP displays to attract shoppers to the item. Sales increase without dropping the price.

A discontinued item could be marketed similarly. Rather than dropping the price, turn the liability into an asset. Displays that emphasize limited availability of the product will have shoppers lining up to take them off your hands.

Mass Media Doesn't Change People's Minds

Mass media is still an important component in a marketing plan. It alerts potential customers and strengthens the branding of a store or a product. What it doesn't do is change people's minds or alter their buying habits.

Let's say you create a killer television promotion that encourages viewers to come buy your most profitable items. Even if the campaign works, the consumer can't buy the item at that second. The consumer isn't a customer until he walks into your store. By then, the ad is forgotten and efforts to change shopping habits are wasted.

Instead, retailers use WL Concepts POP displays to create in-store advertisements. Now when the customer is prompted to buy an item, the merchandise is right there. Targeting people who are already customers greatly increases the success of influencing shopping habits.

Retailers and Manufacturers Work Together

WL Concepts has both manufacturers and retailers ordering POP displays from us, but the most successful campaigns we see are when the two parties work together.

POP displays benefit both organizations. They influence shoppers to buy the manufacturer's products over rival offerings. Retailers reap the benefits of increased sales as customers purchase merchandise they would otherwise have ignored. The displays create the classic win-win situation which makes both retailer and manufacturer stronger.

When retailers and manufacturers create POP displays cooperatively, the final design is better than anything they could create separately. Manufacturer-created POP displays can be difficult to integrate into the store's other display signage, sometimes creating jarring displays. Cooperatives displays are more powerful and influence customers more effectively.