Custom Displays and POP Signage - WL Concepts Design & Display Fabricators WL Concepts | June 2009

Increase Your Market Share With Creative POP Displays

by wlconcepts 25. June 2009 07:46
If you have a small product ready to hit the stores or if you have a small product that needs a little push to sell, POP displays are a great way to help your newest product make its mark with your customer base. POP displays, sometimes called kiosks or end caps, are typically found at the front of a store near the register. In your local convenience store, you will usually find cigarettes and gum in end caps and POP displays.

The goal of a great display is to entice consumers to add one more thing to their list by purchasing your product. Most of the time, these kiosks operate using humor, bright colors, and arresting designs. At WL Concepts, we have years of experience designing everything you could need in a store, including POP displays. If you are considering an end cap to better market your newest retail creation, then we would love to hear from you.

Options Are Important

No two POP displays are identical. Because of this, you need a firm that can present viable options for marketing your product, help you formulate ideas, and work in the best interest of your bottom line. At WL Concepts, we present choices, options, and ideas ranging from the ultra elaborate and regal to the super simplistic and utilitarian, including every permutation in between.

We have a good eye for design and great ideas for marketing solutions. Together, we can design an end cap that is in line with the interests and needs of your target demographic. We can provide something that will not only be true to your product, but will also announce your product in a way that catches the eye of consumers in a checkout line.

An Impressive Body Of Work

When deciding on a firm to design your POP displays, you want someone with a proven track record of getting great results. At WL Concepts, we have worked with some of the biggest names in the marketing world. Our client list reads like a who's who of marketing and advertising. Washington Mutual, Disney, Tommy Hilfiger, Kohl's, Macy's, Timberland, and many other large corporations have used our services in the past. We invite you to check out our body of work in the gallery section of our website.

It's All About Great Service

It is one thing to find a firm to design your POP displays and it is entirely another thing to find a firm that can do that and help your business grow to reach its full potential. At WL Concepts, our goal isn't to impress you with one design, call it a day, and move on. We want to help your business and your ideas reach their full potential. We work to forge a bond between your business and ours. From your first great idea to every subsequent breakthrough, we here at WL Concepts are here to help you make all of your ventures as great as they can be.

Tips for Choosing a Design Firm to Entrust Development of Your Visual Displays

by wlconcepts 15. June 2009 08:43
If you are a retail entrepreneur, then you might already be familiar with visual displays. A visual display is part of the entire layout of your store. It can be as simple as a few clothes draped over a table or as elaborate as a multicolored wall of products that beckons customers as they walk in the door. Before you write a professional display off as superfluous and unneeded, think about how far you want to take your new business.

Your visual display is not only a display of products; it is also a sign of your aspirations. If you plan to stay local, small, and operate only one store, then you may not need to spend the money. However, if you plan to expand your business, then a high quality visual display is a great way to up your visibility and give your stores a cohesive and uniform look.

A High Customer Satisfaction Rating

A simple way to judge a business is listening to what others have had to say about them. Since 2000, WL Concepts has been an industry leader in customer satisfaction. An independent survey conducted by Dunn & Bradstreet found that our customers were happy with their results approximately 96% of the time, a number well over the sample's average score.

A big part of why we scored so high is that we are dedicated to working with our clients on eye catching visual displays that not only attract consumers, but are also true to the vision and outlook of the client.

Analyze Current and Past Clients

When selecting a firm to work with on your visual displays, it always helps to see some samples of previous work before making your final decision. These samples will give you a good idea of what the firm is capable of, their style, and what to expect from your own display. When contacting potential firms, it will help you greatly to find out whom they've worked with and to look at samples and photographs of those stores.

At WL Concepts, our former clients are some of the biggest names in the world of marketing. Tommy Hilfiger, Timberland, Kohl's, Macy's, Disney, Washington Mutual, and DHL have all called on us to help them with their visual displays in the past. You can find samples of our work with these firms on our website.

Awards and Accolades


It might seem like an afterthought, but awards and accolades really do mean something in the business of design. POPAI, VM & SD, the NYS Small Business Hall of Fame, LIDC, and SBDC have honored us with awards.

If visual displays are in your future, then call the experts at WL Concepts. No matter the size of your business, large or small, we can work with you and your team to design and implement a winning marketing strategy that will help you see increased interest, increased brand recognition, and increased sales.

Powered by BlogEngine.NET 1.4.5.0
Theme by Mads Kristensen

About WL Concepts

WL Concepts is your number one source for Custom Design and Displays. Some of the most successful marketers choose WL to head up their designs. Clients include Disney, Tommy Hilfiger, Timberland, Kohls, Macy’s and many more. For many of our clients, WL is the constant in a changing world. We're the one source they can count on - for creative display design solutions and flawless execution. When you need high-impact, stunningly-crafted displays, you need WL Concepts. Imagination at Work.