POP displays are a fun and effective way to grab customers' attention and increase sales. POP (Point of Purchase) displays can be customized to the shape of your product, the venue it is displayed in, and even the customer it is trying to attract. Use your imagination when thinking of how to best get your product noticed!

There are three larger categories of POP displays, but as mentioned above, all of these categories should be customized to your product's special needs. The three main categories are:
 
•    In-line POP signage that sits or runs along a store shelf
•    Merchandise displays that sit on the countertop, perhaps near a cash register
•    Stand-alone displays, which can be found in aisles, or more open areas

In-Line Vinyl Signage

Customers are often faced with shelves and shelves of similar products. Without a special POP display, your product runs the risk of blending in to the sea of competitior products, not making it any more likely to be chosen than the item sitting above or below it. However, with eye-catching, in-line POP signage, customers will be immediately drawn to your product.

This type of POP display is also incredibly easy to change. Its flexibility in messaging makes it possible to run weekly promotions or tout additional benefits of your product no matter what merchandise you're selling or where you're selling it-- from a supermarket to an upscale boutique.

Grab The Impulse Buy With Countertop POP Displays

Countertop displays provide a huge benefit to merchandise selling. Whether you are placing a selection of a new products near the cash register to remind customers of something they heard or saw advertised, or if you are placing those small tried and true products where your customer won't forget them, countertop POP signage will drive up sales. Impulse products like magnets, snacks, lip balm, lotions, gift packs, and especially gift cards are great picks for countertop displays.

Let Stand-Alone Displays Move With Your Needs

Stand-alone displays don't require any supports or anchors, making them great to move with your seasonal needs. If you know that the lines for the cash register will be exceptionally long in a certain week or month, move stand-alone displays near the line, giving customers a chance to look them over before they even get to the countertop POP displays.


Almost any product can be displayed in a stand-alone display. However, if you have a new product or a special product featured in a certain month it's also a good idea to place a stand-alone display near the entrance, allowing a customer to encounter the product early in his or her shopping experience.

If selecting the best POP displays and POP signage seems overwhelming, professional signage companies, like WL Concepts, can help you design the most effective displays to meet your specific product needs.

 

In this troubled economy, you and your company can't afford the cost of expensive or risky marketing campaigns that don't pan out. Get the most out of your money and maximize sales through the use of attention-grabbing large format printing displays, vinyl signage, and POP displays.

Grab Your Customers' Attention With Well-Placed POP Displays

Traditionally, people are familiar and comfortable with certain brand names they have come to depend on, making it difficult for them to notice new products that could offer them advantages over products they are currently using. This is especially true if they are buying from a store in which they are familiar with the layout and marketing. Jolt your customers into a new buying experiece by using POP displays and large format printing signs throughout your sales area.

A key to using POP displays to your greatest advantage is location. Don't be shy with your large format printing banners and vinyl signage either. The already busy and distracted customer will never notice shy merchandising. Place your POP displays in a high-traffic, noticable spot, and monitor your sales percentages each time you move your displays. This is the best way to discover which in-store placement is most effective for particular types of products.

Create Brand Recognition

By creating brand recognition, you are becoming the brand people are loyal to and expect to pick up off of the shelf without looking too hard. Brand recognition can be created in a few, very simple ways. Just sticking within the same color family, or using the same typeface or font can go a long way in establishing brand recognition. It is also recommended to stick with one marketing campaign at a time, including tone and any mascots or symbols associated with your product that may be easily recognizable.

By committing to a consistent and effective marketing campaign, you will not only enhance consumers' buying experience and brand recognition, but you'll also save money on the creation of alternative campaigns. Brand recognition can generate a lot of sales with little additional effort.

Don’t Waste Materials And Money

Despite all of our recent efforts to go green, our society remains a disposable one. Because of the numbers of water bottles and TV dinner trays we throw away each day in an effort to make our lives easier or healthier, the cost of producing almost everything has increased.

Fight this impulse, and select POP materials that will prove to be durable and sturdy. Vinyl signage is great for this. For outdoor use, there are varieties that are "fade proof" with inks that will continue to draw customers in for years to come, or as long as your marketing campaign is going strong.

Become the business customer’s trust by using these durable materials and brand recognition strategies--they'll really pay off in the long run.

Most retailers know that point of purchase (POP) signage is an important feature to have if you want to draw more customers and sales to your store. What many retailers don't realize is just what key factors should be included in POP signage to make it effective. Here are some essential elements that you should look for in your POP displays to make sure you are getting the most out of your POP signage.

Uniqueness

POP displays need to be unique if they are going to attract attention. If a customer sees the same POP signage at every store they go to, they are not going to think twice when they see it at your store. Don't just simply find generic signage and paste your logo on it and call it a POP display. This display will not be effective and is a waste for your business. Instead, design a custom-made display that will draw attention to your products. Just be sure that when you are coming up with your custom-made design you are considering the type of product you are promoting with the POP signage. You don't want a massive display when selling something like lip gloss. If the display is too large, it may actually take away from the product itself.

If you are having a difficult time coming up with unique ideas for POP signage, a design company like WL Concepts can help you brainstorm a design and implement POP displays that will take your breath away.

 

Professionalism

If you are serious about your business and products then it is essential that you feature POP displays that are professional. Look for POP signage that shows you care about your products and took the time to develop a real display to showcase them. Use colors that compliment your merchandise or that are the same as your logo. This helps to draw the eye to the display and also helps customers remember your logo for future purchases.

Using large format printing is a good idea with POP displays, as it radiates a professional design. If you are unable to implement POP signage in a professional manner, then consider hiring a design company like WL Concepts to bring your designs to life. Design companies are able to use features such as large format printing and customized colors to give POP displays the professional look they need.

Materials Used

POP displays can be made from a variety of different materials. Cardboard, plastic and vinyl signage are some of the more popular displays. Most of the more effective POP displays use a combination of materials. You may have vinyl signage with plastic or cardboard cutouts. Before selecting the material for your display, be sure you understand how it is going to be used. Some POP displays may need to be more stable, while others will need to be on the lighter side for easy transport.

POP displays are one of the best marketing tools to help increase sales in the retail industry. For POP signage to be effective, make sure it is unique, professional, and made from the most appropriate materials for its use.