On May 14, Merrick, New York Entrepreneur, William Levine, participated in a Roundtable Meeting at the U.S. Senate to advocate for veteran owned business.  The meeting included an introduction from John Kerry (D-Mass) who is chairman of the Committee on Small Business & Entrepreneurship for the 110^th Congress. The day after, emergency funding of $500,000 from the federal government was released to help for veterans outreach programs

 

Bill Levine, a disabled veteran of the Vietnam War and President of WL Concepts and Productions in Uniondale & Freeport New York, addressed the committee on reducing unemployment and increasing business opportunities for veterans.  Levine is a previous client of the Small Business Development Center (SBDC) and credits them with assisting him in his rise to success. 

 

Further information about the speak can be obtained from the Senate Website at http:sbc.senate.gov/hearings/testimony/080514-Levine-statement.pdf

 

Additional information about Bill Levine and his company WLConcepts which specializes in custom signage and displays can be obtained by visiting www.wlconcepts.com. 

 

This web site will assist you with all your signage, graphic, large format printing, screen printing, die sublimation, laser cut lettering, metal fabricated lettering, vinyl, digital printing, photographic reproduction, POP Display, custom display, window graphics, architectural and ADA compliant signage.

The marketing industry seems to rediscover the "revolutionary" concept of in-store advertising every few years. Even though there is much evidence about how effective in-store advertising is in guiding customer purchasing habits, most businesses continue to rely on traditional television, radio and print advertising instead of focusing on the interior graphics that can make a huge difference. WL Concepts works with customers to design effective interior graphics that can help their business establish a stronger branding presence and increase per-customer sales.

The Power of In-Store Marketing

Many companies spend huge chunks of their advertising budgets on television commercials. No matter how sexy, funny, or exciting that commercial is, it only puts your product into the minds of consumers until the next funny or exciting commercial comes on. And even if your commercial does happen to change customers' minds, they most likely aren’t going to drop what they’re doing to come immediately to buy your products. With every hour that passes, more consumers forget about you.

Using interior graphics created by WL Concepts to market certain items to customers in your store is much more effective. When in-store graphics bring people’s eyes to products that they want, they can buy them immediately. Marketing in this way means you don’t have to compete with other distracting ads, because your advertising is competing only with more of your advertising.

Plan Your Store Layout

Where you place your interior graphics matters. This is where the basics of advertising comes in – the more people who see your message, the more chances you have to implant that message into consumer’s minds.

Interior graphics advertising your products should obviously be placed in high traffic areas such as entryways and cash registers. But you must also consider the path that consumers will follow to reach their destination within your store.  For example, if a woman enters your store to buy a dress, her path to the women’s clothing and dress department might include passing jewelry, cosmetics, shoes and handbag graphics, signs and displays.  The reason being, you want to pique her interest in these additional items which will round out her purchase of the dress and provide a finished look.  Another great example can be used when you are dealing with consumer electronics. By careful placement of advertisements, graphics, in-store signage and displays featuring DVD players and video games along the path to the Television section you can entice the potential customer to make additional purchases of these items that go hand-in-hand with the TV they are actually in the store to purchase.

Overall, the graphics should be placed in high traffic areas, along walls and partitions, where consumers can look off into the distance and see the display or graphics as well as locations along the path that the customer will be traversing.  You want your customer’s gaze to fall naturally upon these interior graphic signage and displays while walking through your store. It is essential that they be of high quality. The goal of interior graphics isn’t to try and catch the attention of people already interested in a certain product, but instead to reach consumers who are passing by with another destination in sight or even to grab customers viewing other merchandise.

In-Store Advertising Supplements Traditional Methods

To reach as many people as possible, a comprehensive marketing plan should include many types of advertising methods. A television commercial might advertise a particular product or sale to bring traffic to the store. Once on the premises, interior graphics is used as advertising and can trigger impulse buys that greatly increase your store's sales.

One thing to keep in mind about in-store advertising is that generally, ad space is limited. Instead of providing detailed information about one product, it’s a better idea to provide just enough information on a variety of merchandise to pique consumer's interest. The goal with interior graphics is to keep customers curious about your products by placing well-designed ads in the right places, and this can ultimately result in higher sales for your business.

Making your business look unique helps it to rise above the competition in the mind of your customers. The interior graphics of your company can help create a distinguishing ambience, but too many businesses end up looking alike because they use the same display signage and materials. Instead, establish a distinctive atmosphere by decorating with canvas prints created by WL Concepts.

Where Can Canvas Prints Be Used?

You can use canvas prints instead of more conventional sign materials for almost any kind of display signage. Most businesses use canvas prints as decorative touches. You should cover up any uninviting expanses of bare walls with visual displays. These will add warmth while also maintaining a professional appearance.

Canvas prints can also be used for more functional display signage. WL Concepts can use large format printing to put your corporate logo on this material. The name of your company spelled out on a large canvas behind the receptionist's desk will create a sophisticated, unique impression.

The Advantages Of Canvas

Canvas has been the preferred medium of painters for centuries, and it’s easy to see why. The material adds a unique, artistic feel to any piece. Texture is one of the major design elements, and any graphic on canvas achieves a physical texture that no other medium can replicate. Other surfaces like plastic, paper, and metal give off flat displays that don't make as much of an impact. The texture of canvas prints can give off a depth and vibrancy that touches people.

Overall, people are innately attracted to natural materials like wood and cloth. These materials speak to us in ways that harsh, modern materials can’t by reminding us of a simpler time before today’s urbanized world. Whether they realize it or not, people yearn for reminders of the natural world that they may be too busy to enjoy.

The Printing Process - No Paintbrushes Required

You don’t need a skilled and expensive artist to create high quality canvas prints. These displays are now available to anyone with the advent of modern inkjet printers. You can either design your own graphics to go on the canvas, or have a signage provider like WL Concepts create the graphics in house.

Any image that can be printed on paper can also be printed on canvas. The industrial inkjet printers at WL Concepts make large format printing easy and can print out sheets up to 6 feet wide. And even larger displays can be made by combining several sheets to make a sign of any size.

One of the only limitations with canvas prints is that they don't tolerate environmental elements very well, and their use should be limited to interior graphics. Any canvas display set up outdoors will fade just like any other printed display signage. But as long as canvas prints are used inside and kept out of direct sunlight, they will retain their bright colors for years to come.

Welcome to WL Concepts blog.  Keep up to date with the latest happenings at WL Concepts.  WL is a leading designer of custom displays, point of purchase signs, and architectural signage.  Based in NY, we have created display signage for clients big and small including, Ethan Allen, Timberland, Disney, and Carson Prairie Scott.  Please contact us for a custom quote.